A partner of mine wanted to move to skool. They set up the group and seeded it with around 700 members nearly a year ago, since then we've grown it the 4,896 members with half of them coming from Skool organic because of the engagement we produced. I'll break that all down in this post for you guys. Ok so a bit of background my partner teaches people in the US who aren't from there to speak better english, to get a better job, get a job, make more friends. He has a podcast, Youtube and we run Facebook ads, we use Laurel Portie's Ads ecosystem (if anybody has any Qs lemme know!) The plan we use is really stupid simple as well to get this amount of people... > Auctions > Posts in the group > Email about the posts He wanted to move everything to Skool. This included killing his highly performing $28 program which was doing very well on ads! After the first auction he noticed that Skool started to send him more people, he messaged me like 'Ryan, that auction most have signalled something to Skool, they are sending us more people...' He was right, his goal was to use this free skool as a holding pen for his higher priced memberships. We put the free lesson he gave away free in this skool. He also has a HUGE back catalog of lessons, so he added a $8 a month level on this skool where you got one every 4/5 days and added a AMA class for paying members every week. We also started to see AFTER the auction people commenting more and more engaged, so I started to turn the comments and DM's to posts, people started engaging even more, guess what? Skool sent us even more traffic... So we just rinse and repeat. Auction. Post. Email to Post. DM everybody. I also DM every new member. Every new member gets this ' here are those free lessons as promised. Quick question…are you looking to just 'get by' with English, or is there a specific goal (like a job or move) that’s making this a priority right now?' I get a gazillion of these everyday, I work through em and am I after shifting and sorting, I want people who want to solve their english now and want to get it better but I have to find out if they have a one of two problems.

I tried to visualize the plan for a potential partner and this gave him an immediate understanding what we try to do. Only thing I did was talking for 10min and gave an example we could use for him. (For the next time I just need 1-2min for another specialized example) It's not perfect, but I believe it can help us to structure the plan. Some people have a hard time understanding the concept.

Here is my initial mission statement. I’d love some feedback on whether I’m on the right track. Thoughts? To help everyday sailors build the skills and confidence to go on bigger, better, and more meaningful adventures.

Sorry if this is a silly question but has anyone tried running an auction with ads?

Ima bookworm. Do you like book reccos? I tend to explain WHY I love a book. I've got a bunch that are off the beaten path. Most peeps have never heard of. Rooting For Ya, Travis