8 Things I've learnt from running 8 auctions.
I've done 8 auctions now, with a mixture of big names, smaller names, big results and terrible ones here's what I have learnt... 1 - We are the chooser! I made the error a couple of times here by thinking 'Yeh, but Ryan they have a HUGE list...' Even though I knew they were a nightmare to deal with, they kept wanting the copy changed they focused on the hammer... but I told myself even though all that I would make enough money to make it worth it... Guess what? I didn't. So now if I wanna work with you then you are getting tested at every point and I can pull the plug at any point. I wont mention names but 2 of the people I worked with would have easily hit 6 figs had they not got too involved. One even agreed after... 2 - Get everything you need before the auction. Wowza didn't think this would be an issue but getting payment links etc... get everything you need before so you aren't faffing around trying to get links to close people. 3 - You really don't need to be that good. Good offer KILLS everything. I worked with a dude, small audience, but a killer offer, in a niche where people have money, he got everything to me, was easy to deal with and we CRUSHED it, like $20K in 24 hours EASILY. It didn't even feel like work. I am not that great a tapper. I make mistakes but with an auction most people are wanting in ASAP. You give them the 3 tiers and they are busting a gut to get in... 4 - Do as many test posts as you can... It's really easy to get a test post out there and even easier for them to see if they will get an engagement. It ticks the box for the person that they will get people bidding... but for you it tests them, you send a google doc and they don't bother clicking it... good you are out. If they won't do that they will 100% mess around with sending emails to their list etc... and thats before you ask for money... I had one person say 'I cannot be doing with the 2 mins voice note you sent me.' Ok well if you cannot listen to 2 mins of me explaining the posts, the emails etc... then bye bye bye.