First Pop-Up Auction Results
I ran my first pop-up auction yesterday inside my Skool community, The Alchemy Circle, and wanted to share the results and what I learned. For context, my group is made up of 68 members who are working through chronic symptoms, trauma healing, and nervous system regulation. I offered a full Alchemical Mapping Session. It’s the first step of my work with new clients, and normally $997. (1:1 consultation, usually about 3 hours duration). It helps someone trace their symptoms and patterns back to one coherent root and gives them a clear next step. The auction ran from 10am to 2pm. I made a Loom walkthrough, kept the post simple (see attached), and followed the structure from the module. Outcome: I received one bid for $75. No other comments or likes/reactions. The low number brought up some things for me, especially about the vulnerability of offering deep work inside a quiet space. After sitting with it, here’s what I can see: • My community may not be used to auctions or public bidding. • They tend to be private processors. • Some likely watched quietly without engaging. • I am still calibrating how to introduce this format to them. • The single bid does not reflect the value of my work, just the unfamiliarity of the experiment. I’m treating this first run as a field-setter rather than a moneymaker. I’m following the recommended DM sequence... although the post-auction follow-up is tough since only one person participated. What I’d love feedback on: • For a very quiet, sensitive audience, what adjustments would you make? • Would you set a minimum bid next time? • Would you try a private-bid format instead of public commenting? • Anything you see in my process that I could refine? I’m committed to practicing this until it feels natural for both me and my community.