Need Help With This Cold Outreach Conversation:
I'll appreciate any insight I can get on how to move this conversation forward. Here is a bit of context: This expert has over 100k followers on LinkedIn. I reached out to him via email. After a bit of chat via email, I told him about auctions. He said it sounded interesting. That he's currently about to test a 3-Day challenge with someone who reached out to him. And depending on how it goes, he will take me on the auction offer. After 2 weeks, I heard back from him and this was his response: Hi Daniel, I hope you enjoyed the holidays and have something fun (or relaxing) planned for New Years. I had a strategy meeting with my COO and reviewed what worked and what didn’t work last year so we can plan for next year. We experimented with A LOT of different approaches last year and none of them panned out to be worth it and most had a negative ROI, including the 3-day challenge we did to my newsletter audience a few weeks ago. With that, we’ve decided to stop experimenting in 2026 and focus on profitability and ROI so I’m not going to be doing any more experiments with outside vendors for a while. I appreciate the offer and approach below but it’s not something I’m going to be investing in at this point. Good luck with everything in the new year. ==== ==== Here's the reply I drafted out to send to him but I wanted to seek insights from us to see if I'm missing something that might move the conversation forward. Here's what I drafted: Hi {name}, That makes complete sense. Honestly, I’d make the same decision in your shoes. Just to clarify one thing before I step back: You don’t put any money down. I fund everything; the copy, lead gen, and any extra costs. And you only pay me after money hits your Stripe or PayPal. This isn’t rolled out to your entire audience. One partner recently seeded 550 people from a large list for a test and pulled in $128k. It works because participation naturally surfaces people who are already curious about going deeper with the ideas behind your work.