Here’s what’s changing in Google Search right now, why it matters, and how to adjust. 1. The &num=100 Parameter Is Breaking Google seems to be killing off support for &num=100 in search URLs. It used to let you see 100 results per page. Now? It’s inconsistent. Sometimes it works. Often it doesn’t. Why care? Because rank trackers and scrapers use that trick to pull full search result sets. If that stops working, tools will need more requests just to get the same data. It could slow everything down or throw off impression counts. Search Console is part of this too. When &num=100 was working, lower-ranked URLs were still getting “impressions” even if no one saw them. That inflated some reports. If those phantom impressions go away, impression counts may drop. Learn more → https://brodieclark.com/the-great-decoupling-num100/ 2. The “Impression Boom” Might Be Fake If you’ve seen GSC impressions go up over the past year while clicks didn’t follow, you’re not alone. Some blamed AI Overviews. But it turns out those jumps may have just been tools and bots hitting the &num=100 parameter. This changes how we interpret things. What looked like “Google killing traffic” might just be noise falling away. The takeaway: impressions may drop. That’s not necessarily bad. Learn more → https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.html 3. Google Is Cleaning Up the SERPs There’s been a quiet update on the official Search blog. Google is aiming to “simplify” search result pages. That likely means fewer distractions, less clutter, and more visual consistency. Cleaner pages. Maybe fewer formats jammed together. No clear timeline or examples yet, but when they say “simplify,” they usually mean something noticeable. Worth watching. Learn more → https://developers.google.com/search/blog/2025/06/simplifying-search-results

Can anyone tell me which way is correct as I build out a Schema Brain? I'm trying to make sure I set up my @id correctly going forward. Should it be rookdigital.com/#svc-local-seo or should I do rookdigital.com/local-seo/#svc-local-seo?

Hey All, I'm trying to add the URL for a Google MyMap that I created and when I add it as the property type relatedTo I get an error telling me "The property relatedTo is not recognized by the schema (e.g. schema.org) for an object of type LocalBusiness." Who has a good way that's working right now and is willing to share?

Hey All, I'm configuring my Staxio account right now and there are a LOT of APIs it's asking for. Do I really need all of them or is there a select group that I need to do the work we've talked about here in Maps Liftoff? Thanks for the input!

Hey there! About a month ago, I sent an email and posted here asking if you'd be interested in a deep-dive live session on what AI is doing to local search. The response? Over 200 replies in just a few days. So Mike and I built it. Introducing the Local AI Visibility Bootcamp — LIVE on Zoom, Saturday, June 28. This is not another generic SEO session. This is about the invisible shift already making your Maps rankings and website traffic fall off — while AI tools like ChatGPT, Gemini, Perplexity, and even Alexa/Siri start recommending other businesses in your place. We’re going to show you exactly: What AI Overviews, chat tools, and voice assistants are already doing to local search How to get your business or clients recommended by AI — not replaced The Local AI Visibility Triangle framework we use to make local businesses show up in AI results, not just Google How to build your first AI-ready asset (with proper schema!) live during the workshop This is live, hands-on, and mission-critical. And seats are limited. 👉 Reserve Your Spot – Only $129 https://www.mapsliftoff.com/ai-visibility-bootcamp-live If you’ve felt like your SEO tactics are becoming less effective… they are. This bootcamp will show you why — and how to stay ahead before it’s too late. Talk soon, Brian & Mike Maps Liftoff Team P.S. Can’t make it live? No worries — all verified attendees get the full replay and downloads.