On Monday, 19 October, I'm showing a video of me that I didn't record. The avatar, the graphics, the zooms and the date bar at the bottom were all made by AI, and I'll show you how I got there. Skool Growth Boost only works if you bring your own traffic first, and it has to convert before Skool will advertise your community. Video is how I'm doing that across my communities, and I need to make far more of it than I can on camera. It's a 30-minute talk followed by 30 minutes of live Q&A. I'll cover what to try first across making, producing, editing and marketing, and where AI video still looks fake. It's not a tutorial; it's what I'm actually planning to do. I'm not planning a replay. Monday 19 October: 8 pm London, 3 pm New York, 12 pm California. For Sydney, it's Tuesday 20 October at 6 am. Add it to your calendar HERE

𝗧𝗟𝗗𝗥 - I rebranded Grok for Creators to AI Video Motion because so much of my own work is AI video that the old name no longer matched what I do. - I moved the price from $𝟱 𝗮 𝗺𝗼𝗻𝘁𝗵 𝘁𝗼 𝗮 $𝟰𝟳 𝗼𝗻𝗲-𝗼𝗳𝗳 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗺𝗲𝗺𝗯𝗲𝗿𝘀. Existing members keep what they joined on. - The reason is payback speed. Skool needs its money back quickly on Growth Boost traffic, and a one-off gets it back on day one instead of over months. - I plan to start running ads, because at $47 the ad spend comes back much faster. I'm following Dan Harrison's model, which I know works. - Growth Boost has real problems, but I'd rather learn from the owners making it work than complain, so I'm copying the parts that fit. - This is my personal pivot, and it suits my situation. I'll share the results as they come in, including the bad ones. I'd put it at the top of the post, directly under the title, so people who only read the first few lines still get the point. ------------------------------------------------------------------------------------ This weekend I took my Grok for Creators community and started rebranding it to 𝗔𝗜 𝗩𝗶𝗱𝗲𝗼 𝗠𝗼𝘁𝗶𝗼𝗻. New name, new images, new classroom. It's a pain, and there's still a lot to do, so this is a log rather than a result. 𝗪𝗛𝗬 𝗧𝗛𝗘 𝗣𝗜𝗩𝗢𝗧 I realised I'm doing so much video work with AI that I'm not concentrating on one platform any more. Grok was on the door, but it wasn't what I was actually doing every day. 𝗜𝗳 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗻𝗹𝘆 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗷𝗼𝗶𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘁𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗲𝗻𝗱 𝘂𝗽 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲. 𝗪𝗛𝗬 $𝟰𝟳 𝗢𝗡𝗖𝗘 𝗜𝗡𝗦𝗧𝗘𝗔𝗗 𝗢𝗙 $𝟱 𝗔 𝗠𝗢𝗡𝗧𝗛 The success I've had with YouTube for Skool and Growth Boost made me look at the money differently. When Skool sends you traffic, they need their money back quickly, and a $5 monthly payment takes a long time to get there. 𝗔 𝗼𝗻𝗲-𝗼𝗳𝗳 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗴𝗲𝘁𝘀 𝗶𝘁 𝗯𝗮𝗰𝗸 𝗼𝗻 𝗱𝗮𝘆 𝗼𝗻𝗲. I didn't decide this lightly. I saw Dan Harrison do it with his community and thought it was genius. He's just crossed $100k MRR, so it's a model I know works and can follow. At this price, I also intend to start running ads, because 𝗜 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗯𝗮𝗰𝗸 𝗺𝘂𝗰𝗵 𝗳𝗮𝘀𝘁𝗲𝗿.

Hey Folks! This post is for you, if you create content. Signup for some FREE workshops (hosted by Google) on using Veo 3.1, Gemini Omni, Nana Banana, RSVP Your Spot Here: goo.gle/flow-workshops Google, via their "Long Live The Process" Digital Series is offering a series of FREE workshops to showcase its advanced AI-powered filmmaking studio, Google Flow. The series focuses on teaching creators (YOU) how to customize and extend their (YOUR) unique creative production processes using models like Veo 3.1, Gemini Omni, and Nano Banana. RSVP Your Spot Here: goo.gle/flow-workshops == When are the Workshops? Oct 8: Google Flow for Beginners Oct 12: Google Flow for Creators Oct 16: Google Flow for Filmmakers Oct 23: Google Flow for for Hybrid Production | Filmmaking & Advertising Oct 26: Google Flow for Design Learn more about the FREE workshops here: goo.gle/flow-workshops

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I thought more communities meant more reach. What it actually meant was the same people seeing me over and over. Plenty of members belong to a dozen communities. So if you're posting in 40, the overlap isn't small. Those members were getting notified about me several times a day, sometimes the same title sitting in two different feeds. A few of them said something. Politely, but they said it. I'd been counting communities. I should have been counting people. Three things changed after that. I cut the number right down. I post mainly in my own now, plus a couple of others where the audience is actually different. I use Panda to schedule posts across different parts of the day, so anything that does overlap lands hours apart instead of together. And I don't reuse a title across communities. Same idea is fine. Same title just looks like broadcasting. Worth remembering that reach isn't the member count. It's whoever hasn't already seen you somewhere else that morning. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab: https://tinyurl.com/TheContentRevenueLab Des