02:55 - 04:58: mobile purchases on Black Friday and Cyber Monday, 05:13 - 06:36: promo windows 06:48 - 09:44: challenges brands face during Black Friday, the importance of having a solid retention strategy for new customers. 10:03 - 12:00: monitoring of campaigns during Black Friday. 12:11 - 17:17: campaign structure for Black Friday, pre-launch campaigns and audience warming. 17:21 - 20:20: Tips on creative strategies for ads/successful past ads with Black Friday branding. 22:53 - 39:14: campaign management, ad approval processes, and the effectiveness of hype versus launch ads. 39:44 - 56:34: tips for Black Friday, clarity in offers, testing, website readiness, and active management of campaigns during the sale period.