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Well Fed Renegades

204 members • Free

1 contribution to Well Fed Renegades
Sales & Marketing Q&A
Hey Gang, The first Q&A is scheduled for the 3rd of October, Friday, @1pm. Bring your questions, and I'll bring the answers. This Q&A will happen on the first Friday of every month. I will take questions live, but I would much prefer if you left them in the comments below, or create a dedicated post if they are more complex. For those planning to attend without a question - that's your prerogative, but it's entirely stupid. Almost no business is without a constraint. If you have no idea where your constraints lie, simply ask yourself this: 1) Do you need more leads? 2) Do you have enough leads, but not enough are booking calls? 3) Do you have enough calls, but not enough are closing? 4) Do you have enough sales, but they only buy once? 5) Do you have too many new customers, and repeat customers creating capacity issues? If none of the above are applicable. Congrats. Let me know, and I'll create a shrine in your honour. If one or more are applicable. You must solve the one furthest towards the top of the list, and that should be the basis of your question. You can quite literally ask "How do I get more leads, Connor?" You should be attacking the singular biggest constraint in your business for thirty days at a time, every month, until you or your responsibility for the business cease to exist. If you are struggling, if things aren't as rosy as you'd like, if things are tough - regardless if you are a start-up, or making tens of millions per year - It's because you are not aggressively, and sole-mindedly attacking the singular bottleneck in your business. So here's an easy recipe for success, and accountability: - Turn up to the inaugural QA with a question about your constraint - Get a clear answer, and guidance - Attack it for a month - Turn up to the next QA with the results - Ask another question about your constraint - Repeat until you get whatever it is you want So ask your questions below or in the community feed. Give me context. And you will get the same help other business owners have paid in excess of £36k for. The same help that made them much more in return.
Sales & Marketing Q&A
1 like • 1d
Connor! Thanks for putting all of this on. Amazing. If it's not too late I'd like to have a question answered. We're getting plenty of inbound leads (40% repeat and the remainder mostly from Google ads/Organic). And converting at around 40%. These are for the domestic clients, anything from an hour to a days work. It's keeping us profitable and comfortable but it's not allowing us the time to focus on chasing the large commercial jobs (high end hotels mainly) that has made us serious profit in the past. (https://thepicturehanger.com/commercial-art-installation/) These have come in organically in the past but we really need to run an awareness campaign, cold contacting the prospects who hold the budget on these big projects, so they know we exist. We've generated a list of potential companies to contact. Project manangement companies and interior design firms. We dont always have the name of the right person to contact in these companies and aren't sure of the best way to get hold of these. Linkedin hasn't yielded the best results. Its slow and painstaking and potentially inaccurate. Once we have the right direct contacts we want to send a handwritten letter by post, with a small curious card enclosed. We were then thinking of following up with an email or DM. And then follow up with a personalised fortune cookie. And then another DM. Not sure of how much time to leave between sending each phase. So there's a few questions in there I guess. Is the above a good approach or are we missing a trick/tricks?
1 like • 1d
Here's the copy for the handwritten letter if it helps: Dear [Name], Enclosed is a curious little card, one of over a hundred prompts created by Brian Eno and Peter Schmidt in the 1970s to help artists get unstuck. Bowie used them. So have countless others. Each one is a nudge toward something better. We thought you’d get it - you make things too. Hotels, offices, spaces people walk into and remember. We’re The Picture Hanger. We help creative teams bring those spaces to life—curating and installing artwork, pictures and mirrors with the kind of care that makes everything else feel more finished. We’ve worked on projects like The Village at Beaverbrook and At Sloane, to name a couple. We’ve also hung tens of thousands of artworks in people’s homes, with over 160 five-star Google reviews that speak to how easy we are to work with. You can see some of our recent commercial projects here: thepicturehanger.com/commercial If that sounds useful, we’d love to hear what you're working on. All the best, Pat and Marty Directors @ The Picture Hanger P.S. If the card made you pause for a second, that’s what it’s for. If you’d rather talk than email, give us a call on 0330 133 0315. If we’re not free I’ll give you a call back as soon as possible.
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Patrick Donohoe
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@patrick-donohoe-5589
Picture Hanger extraordinaire!

Active 1d ago
Joined Sep 17, 2024