This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Day 1 was like drinking from the firehose. Lots of great content and I finally got the bit of clarity that I needed. I'd love to use the Perfect Webinar format, I'm writing the "epiphany bridging" story now, but I would love to pre-record it so that it can be included in the funnel. Have people used the pre-recorded format with success? Particularly to sell books? Thanks in advance!

Reason I came here: I want to learn how to create offers that connect with people. I have great products and services but I failed to promote them to the right people. Enough! It's time for me to sell to the right people, I want to make a good living.

⛳️ Plant your flag - Record your breakthroughs as you learn how to create YOUR Irresistible Offer! We’ll be drafting your offer in this session, so brainstorm ALL THE THINGS and drop all the gold HERE so you are ready to workshop this at the end of the session! Go All In - Commit EARLY & GO!!! Can’t Login? Try Logging In Here.If that doesn’t work, DM @Aldo Peña for support! Missed it? Grab Your Ticket to join us LIVE right here!!

Selling Online has officially STARTED!!! 🔥🔥🔥 Are You On Tonight's ROLL CALL!?! ☝🏻FIRST! Here’s how to join the call! 1. Make sure you Get Your Ticket!! 2. Log into the Event Dashboard with the email you purchased with. 3. Once it’s time, you’ll see a green button that says, “Join Zoom” on the left! (if you have issues, DM @Aldo Peña here in Skool) ✌🏻SECOND! Tell me in the comments below… 1. Are You On The Pre-Session?! 2. Who You Are! 3. What Is The #1 Thing You're Hoping TO Take Away From The Next 3 Days!?! The next few days are going to be FILLED with a crazy-ridiculous amount of #overdeliver value! Tell us the TRANSFORMATION you're focused on getting using the 3 questions above and LET'S GO!!! Missed it? Grab your ticket for the Selling Online Event starting TOMORROW!!