If you want a clear roadmap for leveling up your copywriting career instead of guessing what to do next, this video is for you. Enjoy. In this episode @Matthew Volkwyn and I go over… - Why seeing copywriting as a video game will help you succeed faster than anything else - How to know if you’re ready to start looking for clients - The traits that instantly tell whether you’ll succeed with copywriting or not - And much more… Chapters: - 00:00 - Intro - 04:52 - The Game Phases - 12:32 - Enjoyment as a Compass - 15:36 - Gear Every Copywriter Needs - 22:41 - Is Creative Strategy Just Ad Copy? - 29:25 - No Shortcuts to Speedrunning - 37:05 - ROI on a $100K Education - 41:07- The Game Keeps Getting Patched - 43:05 - Copywriting Launchpad

I officially quit my job last week and got a first gig as of today: long term agreement on freelance base for Creative Strategy. 24 -32h a week for 6k (euros) + performance bonuses. I put in the work to learn CS these last few months and started to outreach in the beginning of June. Very excited!!

Completly differnt style from David Ogilvy this time. Having been in a client of the fitness industry since I was a teenager, I had a very negative view of this ad. Having said that, I can see why Gary halbert was considered a pionneer. He gives a lot of unique mechanism explanation wich at the time was probably an innovation in this sector. Wouldn't be enough today but that wouldn't be fair to compare to today. The credibility part is also a bit light compare to today but again, different times. The two testimonials, i suspect, did a lot for this ad. They are just very good. Giving two very disctinct situation in wich the avatar benefited from the product. I'm sure even today, women can relate to those two situations. Hell I can. Their placement visually is probably veru strategicly thought. The guarantee is impressive very bold and must have carried a fair bit of the sales. Something I learned from Settle is that the reader should folllow the ad just by reading the sub headlines. He probably got it from Halbert because this is clearly at play in this ad.

Nabeel helped with refining cold email copy for a SaaS client 2 weeks in: 508 emails sent 8 replies 6 opportunities 2 calls booked Client is happy

The document attached is part of my learning experience in breaking down copy from Dan Henry's Landing page