Question of the week - Objection Handling
Most of us have been in that call where everything's going well the prospect is nodding along, budget seems fine, timing feels right and then they hit you with an objection that throws the whole thing sideways. "We tried an agency before and it didn't work out." "We need to think about it." "Can you do it for less?" Here's what I've noticed watching agency owners at different stages: the ones closing consistently aren't necessarily better at pitching. They're better at handling the moment *after* the pitch lands wrong. They've thought hard about what objections are really saying, and they've built a repeatable way to respond that doesn't feel scripted or defensive. But most of us learned this the hard way, losing deals, reverse-engineering what went wrong, slowly building a mental playbook through trial and error. So I want to dig into what's actually working in the room right now: What's the single toughest objection you're running into on sales calls in 2026, and what response has actually moved the needle for you, not in theory, but in a real conversation? Drop your specific objection and your go-to move below.