New video is live: the SEO Heist. How to find where a competitor is weak and take that traffic back, ethically. No AI spam, no black hat. (PROMPT FILE ATTACHED - IF ON MOBILE, SCROLL RIGHT) The whole thing runs on one idea: you don't beat a competitor everywhere, you beat them where they're weak. And there are only four places that weakness hides: 1. Fundamentals (on-site SEO) 2. Content that supports your money page 3. Backlinks 4. AI citations You check them in that order, because there's no point buying links for a page that's technically broken. The free giveaway: the Pillar 1 prompt This is the exact prompt from the video. Drop in two URLs (your page and a competitor's), and Claude Code + DataForSEO crawl both live and hand you back a designed HTML report scoring five categories out of 100. Titles, headings, schema, speed, image SEO. Side by side, colour coded, winner flagged. If you're winning four of the five categories, you have a real case to rebuild their page better than they did. It's attached below. You need DataForSEO connected (MCP or env keys) and that's it. Costs about a third of a cent per run. Want to write the content that actually ranks? Pillar 2 in the video is about supporting your money page with content. The how-to for writing that content lives here in the community: Lesson 6 of the free AI Search Kickstarter, "How to write content the AI search engines will love." That's the exact strategy behind the site in the video.