I assume everybody in this group is on my email list and reads my emails religiously. It's a stupid thing to assume, because I know for a fact it is not true. So, let me tell you about my current offer, the one I've been advertising to my list for the past few days, because it's something you might want, and you might be upset with me if I slip it by you. My current offer is called Daily Emails 101. As of today, the sales page for this offer is converting at over 28%, on the few hundred visitors I've driven to it so far. That's because... well, I won't tell you. If the implied promise of "Daily Emails 101" appeals to you, or if you're curious to see what a 28%-conversion-rate sales page looks like, then take a look here. Just beware, because you might find yourself pulling out your credit card. Don't say I didn't warn you.

I got a DM on Skool yesterday. It came from a dude I've never talked to or heard of. He's in a group I am a member of, though I've never ever participated in it in any way. Here's the message the dude sent me: "Hey John, saw you in this community. What are you focused on these days?" I did not respond. Since we've recently been talking about opening up qualified conversations with short messages... ... what are some reasons that this short message (including the 7 word question) was not an effective conversation starter? Think about what you would tell this dude. Write it down in a comment below to make it clear for yourselves and others in the group. And the next time you want to start a conversation, you will have a 100x chance of doing better and avoiding some of the traps this guy fell into.

A couple of things happened recently: Yesterday, I was reminded of the rule of reciprocity in @Lawrence Bernstein's email. Right after, I got another email from Sean D'Souza about pre-selling (psychological sale as opposed to actually selling and landing money in the bank), and in it, too, he talks about the same topic... about using free goodies to, in his case, build trust, reduce risk, etc., but I think it also plays into reciprocity. All of this made me think back on when I was selling my email writing workshop (Write Without AI) back in March, and I did it with a free email course, on top of my daily promo emails, and it did much better (in terms of total number of sales) than the cohort before and after... Which brings me to my dilemma, I suppose. I'm terrible at planning promotions. I'm impatient, and kind of hate over-planning, which makes it harder to create drawn-out launch plans like Sean D'Souza. But anyway... I guess I'm wondering... do you guys plan out launches with free samples from the actual product you're selling? Like... giving a little taste of what's inside a course, workshop, info product, etc.? And if so, do you think the results are better than just promoting without giving away a bunch of free samples? I know it works for Sean D'Souza, but I don't think I've seen anyone else do that. So... thoughts?

Have you ever tried using Dean Jackson's 9-word email?