I’m currently in the middle of a full site redevelopment project. The SILO is rebuilt. The supporting articles are mapped. The blog calendar is in place. Now it’s time to structure the GEO stack. In today’s Office Hours, I’ll walk you through the exact process I’m using to:• Identify which GEOs to target• Map out 6 months of GEO-focused content• Organize and document the entire plan inside a simple tracking spreadsheet This session is not theory. It’s an inside look at a working project and the process behind it. You’ll see the shortcuts, the structure, and how to apply the same framework to your own site or client builds. If you want to understand how to do GEO stacking without guessing, I’ll see you inside. Link is inside SKOOL on the Calendar 11am PST 2pm EST

I'm curious what tools you all use for tracking results for local businesses? Obviously, some tools track different metrics, but I'm evaluating my current stack to see if there are better options...stuff like listings, GBP, voice search, rankings, etc. Options that might include Bright Local, Local Viking, Advice Local, others? What do you recommend that's affordable, includes more than one service, offers client reporting?

Hey there, This might be the most important post you've read in the last year. There’s a massive shift happening right now in local search — and most agencies and business owners have no clue it’s already affecting them. It’s not just about Maps rankings or website traffic anymore. That was the last game. The new game? AI-driven platforms — like ChatGPT, Google’s AI Overviews, Perplexity, and Alexa — are now answering people’s local questions directly… ...without showing your website. ...without showing your map listing. This is what’s called a zero-click search — and it’s exploding. And not just on Google, but directly in chat bots. Soon, most people will only get their answers inside a chat bot. No one clicks. No one visits. They just read the answer and move on. The Big Fat Problem: If your business — or your client’s — isn’t showing up in those answers, you're gone. No clicks. No calls. No visibility. Just… missing from the conversation entirely. And here’s the kicker — you won’t even realize it’s happening. Your rankings might still look fine. Your site traffic might not tank. But leads will slow down. Clients will start asking questions. And you’ll have no idea why. This is exactly like the Maps vs Organic wake-up call back in 2016 or so, but now it’s happening across every modern search surface — and it’s spreading fast. We’ve been thinking about putting together a low cost training that shows what’s really going on here — and how to fix it before it’s too late. If we did that, would you want to see it? Just hit reply and say “interested” if this sounds like something we should put together. Warmly, Brian and Mike Maps Liftoff Team

Quick heads-up: Office Hours will be on pause next week. I’m hitting the road for a 2-week cross-country trip with my son to celebrate his graduation. We’re soaking in some long-overdue father-son time—and I’ll also be linking up with Brian Willie during the trip. (Stay tuned… might sneak a few takeaways your way. 😉) BUT—here’s where it gets really interesting... To make up for the pause, I’m hosting an exclusive Mogul-only MasterClass called: “The Death of the Homepage: How AI Search Is Turning Google Into a Recommendation Engine” Thursday, May 22 11am PST / 2pm EST 3-hour deep dive Zoom link will be placed in the Skool Calendar for Mogul Members Replay only available to live attendees We’ll unpack Google’s SGE (Search Generative Experience), how it’s rewriting the rules of local search, and why your homepage might be the last place you want to send traffic in 2025. This is survival training for local brands—and the kind of shift most business owners won’t see coming until it’s too late. After the session, the training will be packaged and sold as a paid course. So if you’re a Mogul member, block out your calendar. You’ll want to be there live. By Attending Live, You will get - Access to the Course - All the handouts and worksheets - The POST Workshop Supplemental training (the following week we will have a follow-up Office Hour ONLY for those who attended to ask questions after having time to absorb things) - You will also get Mike's NEW prompt engineering course that massively upskills your PROMPTING Game. This is a new, unannounced course that will be made available in Skool If you’re still on the free tier, now might be a good time to ask yourself: Is it time to level up? For now, save the date and get ready to think differently about everything you know about your website.

Thanks for all the comments and feedback. I did get the recording up this morning and it is live in the members area