How to make your leads buy NOW
Most of you struggle with one of these: - Youโre creating content, but your calendar is empty. - Youโre booking calls with unqualified prospects. - Youโre stuck doing endless follow-ups that go nowhere. - Youโve heard โIโll think about itโ more times than you can count. And maybe youโve been told the problem is trust. That people just โneed more timeโ with you. So you start hearing about things like Googleโs 7/11/4 Rule. And you think, โAh, thatโs it. I need to get people to spend 7 hours with me before they buy.โ But hereโs the truth: That rule is completely misunderstood. Let me break it down for you: The 7/11/4 Rule says: โBefore someone buys, they need to spend 7 hours with you, across 11 touchpoints, on 4 platforms.โ So what do most people do? They start asking: โHow can I make my leads spend 7 hours with me as fast as possible?โ Wrong question. The 7 hours is an average. People need to spend 7 hours with you ON AVERAGE before they buy. But do you really want to be average? I don't. And if you donโt either, then ask yourself this instead: โHow can I make someone buy the same day they find me?โ You donโt need 7 hours โ if you influence your audience at a deeper level. There are 5 levels of influence in online marketing: 1.Text/image posts (the lowest level) The least impactful piece of content. People can't see or hear you. They only read text. 2. Short-form content Better. Now they hear and see you โ but only for 30โ60 seconds per video. 3. Long-form content Game-changer. This is where you will make most of your money. Long form is ideal because it reprograms your audience for 10-60+ minutes. The more people spend time with you, the more they trust you. 4. Live 1-1 calls The final trust builder. You are no longer giving a monologue โ itโs a real conversation. You can answer questions, handle fears, and move them to โyes.โ So, if you want your leads to buy the same day, create a system like this: Short form -> DMs -> Long form -> Sales Call