That’s a great question! For me with my players, I first tend to ask them what they are thinking of playing. If they have an idea already established that can help inform me of what information might be important to their character. Then from there we build out their maybe immediate circle, NPCs they might know, places they have been to, and what information is going to be relevant. If the world and lore is already established then I will tell them about an organization or place that would likely be relevant to them. Then they can build a goal for their character based on what we could think of together.