Going through the Lead Gen Mastery course and noticed Liam recommends offering discounts on treatments for med spas. Wanted to get some thoughts on this. I'm wondering if discounts can attract price sensitive clients who don't stick around long term? Has anyone had good results leading with a free consultation plus some kind of bonus instead? Trying to figure out which approach works better for retention.

Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.

Hey guys just wanted to give @Liam Casey a quick shout-out. Bought the book yesterday, booked the call with Liam (it was actually him - which won't be the case for much longer) He answered any questions I had about my business about the lead generation business and it was sick. I just networked with a successful business owner who answered my questions and gave me some very valuable advice that will shape my actions over the coming week. If you haven't yet booked the call / joined the group or read the book : TAKE THE ACTION 🔥🔥🔥

any tutorials on how to properly set up click up and slack?

Most agency owners are losing the sale before the call even starts. The prospect books in. Then they show up cold. Half-interested. Haven't watched your video, don't really get the offer. So you burn the first half of the call covering basics and answering the same objections you answer on every single call. Same five questions. Every time. So here's how you fix it. You build one page that answers every common question and objection before the call ever happens. Then you make watching it required. Three steps. Step 1: Pull the questions straight from your own calls. Take your last 10 to 15 sales call recordings and drop the transcripts into ChatGPT or Claude. Then run these two prompts: "Pull out the top 10 questions that come up, ranked by frequency and how likely they are to contribute to the sale." "Pull out the most common objections, ranked by frequency and how likely they are to contribute to the close." You're not guessing what to put on the page. You're pulling it word for word from the exact people you're trying to close. Step 2: Pick 3 to 4 questions and 3 to 4 objections, and record a short video for each. One question or objection per video. Keep them tight. Your usual suspects: what's actually included, how fast they'll see results, why you over the next guy, what proof you've got that this works. Drop all of them on your booking confirmation page. The page they land on the second they book. Step 3: Make it required viewing. A video page does nothing if nobody watches it. So you put the call to action everywhere they'll see it: The booking confirmation text and email.The 24 hour and 1 hour reminders.The 15 second selfie video you send the day before to confirm the call. And you frame it the same way every time: "Watching these before our call is required. It'll save us both about 30 minutes and make sure we use the call properly. If you haven't watched them, we'll need to reschedule." The reason that works is you've given them a reason to do it and a consequence if they don't. So they actually do it.