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141 contributions to Agency Scaling Secrets (ASS)
Taking on a 2nd Seller Client in the Same Overlapping Area (Fort Worth, TX) — Will This Hurt Their Results?
Hey guys, I need your honest expert opinion and strategy advice on a situation I’m dealing with right now. I currently have a client running Seller lead ads in North Fort Worth (currently getting ~$10–$12 leads). His pin is dropped just north of Fort Worth with a 30 km radius (see screenshot). We were running at $55/day and recently scaled down to $35/day because he and his VA couldn't keep up with the lead volume. Now, a past prospect in Fort Worth just reached back out ready to re-launch his Facebook ads. Because of Meta's 15-mile (25 km) minimum radius for the Housing Special Ad Category, if I take him on and drop his pin on the central Fort Worth dot with a 25 km radius, almost his entire circle is going to overlap with my current client's area. For context, this radius in the DFW metro has roughly 1.5M to 2M+ people, and both campaigns would be running from completely separate ad accounts and Facebook pages at around $35–$50/day each. I don't want to feel guilty or screw over either of them by splitting their leads—but obviously, I also don't want to leave money on the table if I don't have to. For those of you with experience running multiple clients in the same city: Should I take this second agent on as a client or pass on him? In your opinion, will running Seller ads for two agents in this same overlapping radius actually drive up the CPL, cause them to split leads, or hinder both of their results? If you would take him on, what should my exact strategy be? Can I just be nonchalant, drop the pin in that overlapping area without worrying about it, tweak the ad copy and creatives a bit so they don't look identical, and move on with my life—or how would you approach this setup? Would really appreciate your detailed thoughts and experience on how you guys handle this.
Taking on a 2nd Seller Client in the Same Overlapping Area (Fort Worth, TX) — Will This Hurt Their Results?
1 like • 6h
Hi @Sifat Ullah Khan I'd take the second client. Two separate ad accounts competing in the same geographic area isn't necessarily a problem. Meta doesn't simply split the audience 50/50 between advertisers. However, I'd do a few things: Use different creatives, hooks, and ad copy. Keep the campaigns in separate ad accounts. Monitor CPL and lead quality for both clients. Avoid making identical ads that target the exact same audience. Make sure both clients can handle the lead volume. With a population of 1.5 to 2 million, there's plenty of room to test both campaigns. My advice: Don't leave money on the table because of audience overlap. Take the client, monitor the numbers, and let the data tell you if there's a problem.
Catching ad fatigue early
Saw the post here about ads dying after two weeks and market fatigue, and it got me thinking cuz I feel like a lot of us only find out an ad is dead when the client messages asking why the leads stopped, which is pretty much the worst time to find out. So I've been digging into the simplest way to catch it early, and here's what I believe makes sense right now (free, maybe $20 a month for ChatGPT): 1. In Ads Manager go to Rules, create a rule for your active ads, something like frequency above 3 or cost per lead above what you're happy paying over the last 3 days, and set the action to "send notification only". Boom, now Meta pings you before the client does. 2. When the ping comes in, check if the ad actually needs a refresh, and if it does paste its copy plus 5-10 of the client's own reviews into ChatGPT and ask for 3 new angles in the customers' own words, this is the part that keeps your next batch from looking like every other agency's ad in the niche. 3. Save the angles in a Google Sheet per client so next time a rule fires youre not starting from zero, and if you want to go further you can hook it up to n8n so it runs on its own, and so on and so forth. That's the 80/20, tho I haven't run this exact setup for an agency yet so take it as research (the numbers in step 1 are just a starting point, and a ping on its own doesn't prove it's fatigue, could be the offer or the landing page too). Anybody got thoughts? Would love to hear how you guys catch it 🙏 Peace ✌️
1 like • 2d
Hi @Stefanos Chrysostomou really solid approach. I especially like the idea of using client reviews to generate new angles rather than just rewriting the same ad copy with different hooks. One thing I'd add: don't rely on frequency alone. I'd also watch CTR, CPM, and cost per lead over a 3 to 7 day window. Sometimes frequency increases without performance dropping, and sometimes an ad starts dying before frequency gets too high. Also, before refreshing the creative, I'd check whether the offer or landing page is the actual bottleneck. No point killing a good ad because something else in the funnel is broken. Definitely a good starting framework!
Where are the AI editing agents from the YouTube video?
Hey all, quick one. I bought the book after watching the YouTube video on the AI video editing agents (the Creative Director, Video Editor and Asset Scout setup). In the video it was said the three pre-configured agents come free with the book through the community, and that existing members get them too. It was said you can install them on your own account and start getting videos edited. I've got the book and I'm in here, but I can't find them anywhere. I've checked the classroom and the pinned posts. Has anyone got the link, or can someone tell me where they are? Thanks 🙏
0 likes • 9d
Hey @Yusuf Sheikh Thanks for flagging this. The AI editing agents should be included as part of the book bonus for community members. Sorry for the trouble finding them! Let me check with the team to confirm where they've been uploaded and get you the correct access link. We'll make sure you get pointed in the right direction!
the scary future of cold calling
local businesses started to use AI receptionists And this will make cold calling impossible soon. what do you think we can do with this?
0 likes • 12d
HI @Nouraldeen Ahmed Email I don't think cold calling is going away, but the approach will need to change. We need to adapt our scripts to get past AI receptionists, find alternative ways to reach decision-makers, and combine calling with email and other outreach channels. I think there's an opportunity here to get ahead of the competition by figuring out how to navigate AI receptionists before everyone else does.
$10.64 Seller Leads in Texas vs. Client Asking to Pivot to Buyer Ads — What’s the Best Move Here?
Client wants to pivot from $10.64 Seller Leads to Buyers for a faster check. Need advice. Hey everyone, I’m running a real estate account in the North Dallas, TX market and could use some strategic input from those experienced in this niche. Here is the current setup and data: - Campaign: Seller Leads (Meta Instant Forms) - Current CPL: $10.64 - Lead Friction: High (Prospects must manually type their physical street address and answer intent questions). We were running this at $30/day, but the client just dropped the daily budget to $20/day. The Situation: Along with the budget drop, she is asking for my suggestion on whether we should pause the Seller campaign entirely and switch to running Buyer ads. She isn't forcing my hand, but she is emotionally leaning toward buyers right now because she really wants a realistic shot at getting a paycheck within the next 45 to 60 days. She feels buyer leads will get her to the closing table faster than sellers. For those of you with deep real estate experience: 1. For those familiar with the Dallas area, how competitive is this market right now? Is getting a verified homeowner address for $10.64 a CPL I shouldn't touch, or is that standard? 2. With the budget down to $20/day, would you kill this seller campaign to test buyers and align with her emotional preference, or hold the line on sellers? 3. Does switching to Buyer ads actually increase the likelihood of her closing a deal in that 45 to 60-day window, or are we just going to trade cheap homeowner leads for lower-intent buyers?
1 like • 16d
I’d focus on lead quality and conversion to appointments rather than CPL alone. Cheap leads mean nothing if they don't turn into clients.
1 like • 16d
@Sifat Ullah Khan I’d fix the follow-up first before changing the campaign. With a $20/day budget, splitting between buyers and sellers will only make things harder. If she’s taking 4–24 hours to contact leads, that’s the first thing I’d address. Once the GHL follow-up system is running, I’d give the seller campaign another shot and track how many leads turn into actual conversations and appointments before deciding whether to pivot.
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