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123 contributions to Agency Scaling Secrets (ASS)
19h •
How to avoid using the same ads if all my clients are the same niche
Hi everyone, just wondering how do we stay in the same niche without using the same angles/creatives for paid ads and lead magnets? For example if I’m working for mortgage brokers wont they all need the same lead magnets? I don’t understand how I differentiate so I’m not using the same ads for all my clients.
0 likes • 51m
Hi @Candace Pritchard Honestly, I wouldn’t overthink this. If you’re working with mortgage brokers, they’re going to have a lot of the same pain points, so there’s nothing wrong with using a similar lead magnet or even a proven angle across multiple clients. What you want to avoid is having the exact same ad, copy, creative and positioning for every broker. I’d keep the core offer similar but change the angle based on the individual broker. One might focus on first-home buyers, another on investors, another on self-employed borrowers, another on refinancing. Then use their location, experience, personality, process and actual results to make the ads feel specific to them. You’re not trying to reinvent the wheel for every client, you’re taking what already works and adapting it to the client.
0 likes • 14m
My pleasure @Candace Pritchard
3d •
Trying to find the right hire..
Hey everyone 👋 Finally at a point in my agency where I have a solid client base running Meta ads and I'm starting to hit a wall with capacity. I'm torn between two hires and would love some input from people who've been here: Option A — Freelance Ad Creative Specialist Someone who can take raw footage I provide and/or use ai tools to produce high converting ad creatives (video + static) for my clients every two weeks. This is eating up a lot of my time right now and keeping me from focusing on growth. Option B — Junior Media Buyer / Ads Manager Someone to take on a few of my ad accounts so I can step back from day to day campaign management and focus on client acquisition. My instinct is to start with the creative person first since that's my biggest bottleneck right now .. Main question: Where are you finding good people for either of these roles? I want someone who actually understands Meta and direct response, not just a general video editor or VA. Any insight would be huge. Thanks 🙏
1 like • 3d
Hi @Brielle Hanley I’d go with the creative hire first. If creative production is the bottleneck, that’s where I’d remove yourself from first. Hiring a media buyer while you’re still spending a big chunk of your time coming up with and producing creatives doesn’t really solve the main constraint. I’d also be careful with the title creative specialist. You don’t just want someone who can edit. You want someone who understands Meta, hooks, angles, offers and direct response. Give them a paid test using one of your current campaigns and judge the output before giving them multiple clients. For sourcing, I’d start with Upwork and referrals from other agency owners. I’d rather test 5 to 10 people with a small paid task than hire based on a portfolio alone. Once creative is handled and you’ve got a repeatable process, then I’d look at bringing on a junior media buyer to take accounts off your plate.
4d •
Running a one-person agency made me realize every client needs the same basic path.
Otherwise you're rebuilding your process every time 😅 Prospect - linkedin.com for finding potential clients Close - gohighlevel.com for pipeline + follow-ups Deliver - n8n.io for automations and client systems Track - sheets.google.com for client KPIs Retain - floment.ai for client projects, tasks, improvements, and next actions Prospect → Close → Deliver → Track → Retain. The biggest shift for me was treating retention as part of the workflow, not something you think about when a client is about to leave. What's been the hardest part to systemize in your agency?
1 like • 3d
Hi @Tony Iverson I’d agree with this. The retention piece is probably the one that gets overlooked the most because people focus so much on getting the client and delivering the service. Having a clear process for tracking results, identifying improvements, and showing the client what’s happening makes a big difference. The goal is to build the system once and keep improving it instead of reinventing it for every client.
5d •
how do i up the show rate
i have reminders which is i usually book them next day . it is usually 24 hours before and 3 hours before 5 mins before.. sms reminder to sales call.. in my triage call , i ask them how are you getting clients, how many are you getting a month , where would you like to get , then book them..,, how do i get people to show up.... need some guiddance
1 like • 3d
Hi @Dalle M Honestly, your reminder system is already solid. I’d focus more on getting commitment during the triage call. Before booking, ask: Is there anything that could stop you from making the call tomorrow? Then clearly explain what they’ll get from the sales call so there’s a reason to show up, not just a calendar booking. Keep booking them for the next day like you are, and if they no-show, follow up quickly and try to reschedule. The biggest lever is probably commitment on the first call, not more reminders.
8d •
starting without case studies
I have just started out and am offering my services for free to build a portfolio (case studies). However, clients are still required to cover the cost of the ads themselves. They worry about losing their advertising budget, so they do not close Do you have any ideas on how to handle this objection? Niche: Paid advertising for roofing installation and maintenance companies.
0 likes • 5d
Thanks @Liam Casey
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@nick-gallo-4355
"The past is your lesson, the present is your gift, the future is your motivation!"
Active 10m ago
Joined Mar 2, 2026
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