@Dalle M I’d test stock + VO, but I wouldn’t rely on it heavily for contractors. You definitely don’t need a paid stock subscription to start, Pexels, Pixabay, etc. are enough for testing. If you find an angle that works, then paid libraries can give you better/more specific footage. For contractors, though, I’d prioritize real job-site footage, before/afters, the owner/team, and UGC-style creative. Stock footage can work, but it often feels too generic in a niche where trust matters. I’d treat stock + VO as a testing angle, not the core creative strategy.