I recently launched a campaign for a bookkeeper/tax consultant. One of the creatives was a case study they did where they got $6K back for their client, and the creative included a redacted picture of that statement. Unfortunately, within 24 hours, Meta flagged and rejected that ad, and 5 minutes later restricted the entire account (it's an account that had been dormant for a long while). Two questions in this case: 1. Is there any way or method that has worked for you to revive a restricted account? So far, I've tried pretty much every channel they've given me at this level and have been unable to reach a human who can review the restriction. 2. If this is permanent, what is your experience with setting up a new account for the same page and relaunching the campaign, minus the problematic creative? 3.Also more importantly, it seems like the business page is not affected, but would that still be the case if i re-ran the campaign with new ads and still use the same business page? @Liam Casey @Nick Gallo

I'm looking to hire a new ad manager. They don't need to be client-facing. I want them to handle the technical work, such as code implementation, account setups, and ongoing technical management. The last time I hired an ad manager, I used OnlineJobs.ph, but I'm thinking of trying something else this time. What has worked for you?

A new client of mine wanted to set up their first Meta Ads account, so I gave them the instructions on how to do it. For some odd reason, the account was immediately restricted. They requested a review, but the restriction remained. Has anyone encountered this before? More importantly, does anyone know how to get it reversed? @Liam Casey @Nick Gallo

Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.

I just got married to my beautiful wife Jasmine!!!