I’ve been cruising along lately, just loving life with Claude Code, but I recently got absolutely humbled by Cowork. I’ve actually made up a new acronym for the event: WTT. The reality is, I’m not quite productive enough on Code yet to justify dropping $100 or $200 a month in tokens. So, I’ve been managing my token "allowance" like a kid who gets $5 a week when candy bars cost $2. Everything was going great until a buddy asked me to show him the ropes on Cowork. Being confident (and perhaps a bit too proud), I said, "Sure!" I didn't mention I’d never actually run this specific workflow before. I figured—how hard can it be? I set up a scheduled task to roll through my Gmail account and give me a daily briefing. Awesome. Easy. Total "Pro" move. So, I’m showing off, doing this very impressive demo for him, and I hit "Run Now." I’m leaning back, like: "Look, you can see it thinking... it’s reading the email, producing the brief, preparing the summary..." DONK. 💥 OUT OF TOKENS! WTT (What the Token?!) And then it hits me: I cannot Code. I cannot Chat. I cannot Cowork. #WTT Thinking on my feet, I started to explain, "You see, managing tokens is just a sophisticated part of the LLM lifestyle," all while seething under the covers. So, that was yesterday. I decided to shrug it off, tough it out, and wait for the rolling reset while I slept. ☀️ The next morning, I was all fired up to get back into Claude Code to build my slick new app. I sat down, opened the terminal, and... DONK. 💥 OUT OF TOKENS! #WTT Then It hit me... 🤖 Claude Cowork had woken up before I did. It chewed through my entire brand-new allowance of tokens just before I was all fired up to "Claude Code.". I cannot Code. I cannot Chat. I cannot Cowork. #WTT The ultimate irony? I couldn’t even grammar-check this post in Claude. I had to go over and do it in Gemini! LOL. #WTT @Matthew Sutherland @Nick Mohler @Usman Mohammed @John Romano

Let me paint you a picture. 🎨 First, a little context about me. I am a low code/no code builder through and through. Lovable? That's my comfort zone. Claude Code? Open Claw? No, really — These terminal-based tools are about as far from my natural habitat as you can get. However. I've just finished binge-watching four Claude Code videos from Nate Herk in AIS+ and I am 🔥FIRED UP! These videos a great, and I am excited to get started. My interpretation of Claude Code is it's basically like having a senior developer living inside your terminal, building apps for you while you sip coffee. And the skills, the loops, all the good stuff I picked up from those videos — I am READY to put it all to work. I want that life. I deserve that life. So I go to install it. What I thought would happen: Type one command. Done. Sip coffee. What actually happened: A 2-hour odyssey involving Git Bash, hidden folders, PATH variables, and at least three existential crises. 🤷 😂 🛠️ The Setup: Windows Is Not macOS Here's the thing EVERYBODY tells you upfront — Claude Code loves Mac and Linux. Windows? Windows gets the "bless your heart" treatment. The official docs mention something called Git Bash, which is basically a way to trick Windows into pretending it's Linux. Fine. I install Git for Windows. Straightforward enough. Then I try to paste a command into Git Bash. Ctrl+V doesn't work. Right-click. Paste. Nothing. 🫠 Turns out you have to use Shift+Insert to paste in Git Bash. A fun little secret the universe decided not to tell me. The PATH Problem (A Love Story) After installing Claude Code, I type claude into Git Bash and get: bash: claude: command not found🤦 It installed. I can see the file sitting there on my computer. But my terminal doesn't know it exists. This is the computer equivalent of your friend standing right next to you while you call their name and they don't respond.

You don’t need to have the company name do all the work. That’s rarely necessary. In many cases, the name carries identity — and the tagline carries clarity. Together, they do far more than either one alone. Think of it this way. The name is the container. The tagline explains what’s inside. A strong tagline answers the question people almost always ask when they hear a company name: “What exactly do you do?” It clarifies your positioning. It reduces confusion. It strengthens your market signal. For example: AI & Data Strategies LLC Adopt AI with confidence. The name signals the lane. The tagline signals the outcome. Or take AI Bits & Pieces. The name carries story and identity. The tagline clarifies the tone and focus. AI Bits & Pieces Quick quips, quirks, and insights on people + AI Used together, they create signal. 🎯 What a Good Tagline Should Do A strong tagline usually clarifies at least one of three things: What you do Who you help What outcome you create For example: AI Education for Operators Agent Systems for Founders Adopt AI with confidence Short. Clear. Memorable. It shouldn’t feel like a paragraph. It should feel like positioning. 🎯 The Simple Test Look at your name and tagline together. If someone reads both and still asks, “So what exactly do you do?” It needs tightening. The goal isn’t cleverness. The goal is signal. 🎯 The Strategic Advantage A well-constructed name and tagline together give you: - Clarity - Story - Positioning - Flexibility - Longevity The name anchors identity. The tagline carries explanation. And explanation is where positioning lives. 🎯 Final Thought for the Series Naming isn’t about sounding innovative. It’s about signaling the kind of company you’re building. Some names carry story. Some names carry clarity. Some names optimize for search. Some names are built for longevity. The key is choosing intentionally. And then supporting that name with positioning that makes the signal clear. For example:

I’m on a new nutrition plan. More intention. More protein. Less randomness. And like most people trying to eat clean… I was staring at fat-free Greek yogurt thinking: “There has to be a better way.” So I asked ChatGPT for ideas. After a little back and forth, it suggested mixing Greek yogurt with Tabasco (Red Hot), cayenne, Celtic salt, and black pepper. Simple. Savory. Spicy. I added it to my chicken shawarma with a small pile of sticky rice. Holy smokes! It was creamy. It had heat. It didn’t taste like “diet food.” And when I ran the numbers? The macros looked good. • 200g chicken breast, no skin • 100g cooked rice • 100g fat-free Greek yogurt ~520 calories ~74g protein ~ Low fat ~ Controlled carbs That’s a serious, muscle-preserving bowl. But here’s the real point. AI didn’t cook the meal. It didn’t change my discipline. It didn’t magically make me healthy. It removed friction. It helped me turn something boring into something sustainable - and healthy. Nothing fancy. Nothing headline worthy Just making Wednesday night better. And when you’re building healthy habits, those small wins matter. ❤️ That’s AI in real life. Note: Thumbnail image created using ChatGPT "Create Image" feature.

Now let’s contrast story with strategy. When I named AI & Data Strategies LLC, I didn’t start with memory. I started with clarity. AI. Data. Strategies. Three words. Zero ambiguity. This wasn’t sentimental. It was intentional. Over the years, I’ve named companies differently depending on the objective. - InfiNet Marketing Group leaned more brand-forward. - Winning With Email was outcome-driven and descriptive. - 724Marketplace signaled availability and scale. - PresentItNow emphasized immediacy. Each one reflected where I was and what I was building at the time. 🎯 But as my work evolved toward enterprise and advisory, I realized something: Clarity reduces friction. When you walk into an enterprise conversation, your name does work before you even speak. A clarity-driven name answers the first question buyers have: “What exactly do you do?” Clarity-driven names optimize for: - Immediate understanding - Professional signal - Enterprise credibility - Faster trust cycles They don’t require decoding. They don’t require backstory. They don’t require interpretation. They position. And in AI — where confusion is already high — reducing friction is a competitive advantage. There’s already noise. There’s already hype. There’s already jargon. Clarity cuts through. 🎯 Now here’s the tradeoff. Clarity-driven names are rarely distinctive. They don’t create emotional pull. They don’t spark curiosity. But that may not be their job. If your audience is: - Operators - Executives - Enterprise buyers - Decision-makers Clarity often wins over cleverness. Clever gets attention. Clear closes deals. Next: 🎯 Part 3 — SEO-Driven Names (Traffic as Strategy)