January and February were quiet months for my community. Almost no new paid members were joining. At the same time, I had several Premium members telling me the same thing privately: they really wanted to learn how to make money with their knitting… but they couldn’t afford the VIP level. I also realized something else. I was giving away a lot for free. The free level included: - A beginner’s course - Access to the community - Yarn reviews - A pattern library - A new pattern every month My income had dropped significantly because new members had slowed down, and I could feel that the structure of the tiers just wasn’t working the way I hoped. So I did what I usually do when I’m unsure. I talked to my admin team - the top members in my community. We looked at what people actually used, what people asked for, and what seemed to matter most to the members who were already here. That conversation led to a simple change. Instead of having Premium and VIP, we combined them into one level at a slightly lower price. That became the new VIP membership. Then we shifted the rest around. The Standard (Free) level now includes: - The beginner’s course - Full access to the community The Premium level became a very low entry point —$1 a month / $10 a year — and includes: - The pattern library - Two new patterns each month - The yarn reviews What surprised me most wasn’t just the structure. It was the response. The members who already support the community were genuinely happy about the change. They liked that they could now participate in everything together instead of feeling separated by tiers. And very quickly, things started to move. We've had: - 20 members upgrade - 9 new VIP members - 13 new Premium members who had previously been getting everything for free. But more than the numbers, something shifted in the feel of the community. The energy is different. It feels more connected. More aligned. More like everyone is moving forward together instead of in separate lanes.

Catch the replay from our LIVE Q&A on how to optimize your Skool classroom for engaging your members and converting your offers. WATCH HERE!! What's one shift you are going to make this week in your classroom this week?

I ran a live workshop inside my Skool community yesterday, and it reminded me of something I think more community owners need to hear: Sometimes the most valuable training is not the most advanced...It's the one that helps people finally get started. The session was called 'What to do in your first 30 days on LinkedIn' and it was built for complete beginners...people with old accounts, duplicate accounts, login issues, unfinished profiles, and a long-standing sense that LinkedIn was something they “should” have figured out by now. What surprised me most was this: The part that landed hardest was not about content strategy or visibility tactics... It was simply helping people get into the right account and showing them where to begin without shame. That is such an important reminder when you are building for people who already feel behind. I’m sharing a short video snippet from the workshop below feel free to check it out! I know this will likely resonate especially strongly with many women in this community, because that feeling of being behind or “late” to visibility is so common. The full replay now lives inside The LinkedIn Strategy Lab, which is open to anyone who wants practical, beginner-friendly LinkedIn support. I’d love to know...have you found that beginner-friendly sessions often create more connection and momentum than the more advanced ones? Chelena 🖤

Face to face I can sell, built over £1Mil+, but now I'm online and started again, the face to face high ticket I am no longer in that space or can do as I have a blinking screen in front of me not a human face hehe, so how do I convert my expertise selling face to face, to online instead? What's your top tips, straight to the point, how to sell what you're offering when you are online and humanising your offer? 🌟

Let’s play a quick game. Below are 4 different “launch strategies”… Only ONE actually works (and works fast). The others? Overcomplicated. Distracting. Or just plain wrong. 👇 Pick your answer: A, B, C, or D _______________________________________ 𝗔. Build a 12-module course Design your logo + brand kit Create a full funnel + email sequence Run ads for 30 days Then open your community once everything is perfect _______________________________________ 𝗕. Pick your community theme Invite 10 people you know Ask them what they want Build content based on their feedback Launch in 60–90 days once you have clarity _______________________________________ 𝗖. Choose your niche + community theme Run it by 10 friends or colleagues Ask them to join Launch next week After 1–2 weeks, ask them to each invite 10 people who are just as passionate Keep building as you grow _______________________________________ 𝗗. Create a lead magnet Grow your email list to 1,000 subscribers Warm them up for 3 months Host a webinar Then invite them into your community _______________________________________ 👀 Your mission:Drop your answer below (A, B, C, or D) Then scroll the comments and see who got it right. 🔥 Bonus: Tell us which one you would have picked before today… That’s where the gold is.