Yeah so I work with 100+ dealerships and this is very tricky. Two things: 1.) They have to understand that attribution isn’t always direct, people will straight up see an ad and just show up at the dealership. The dealership salesman will call that a “walk-in” then they tell you your leads aren’t buying. We’ve had people tell us they’ve sold 0 cars, and then we reached out to the lead list ourselves + looked at Google reviews and found 13 deals. 2.) Fuck all that shit, we built our own tracking software through Google that had the fb pixel and a pixel on their website and then we input the sales data every month into this software and we’ll track sales that way. We just had a new dealership sell 19 cars month one with us. (Data sheet attached)

And you don’t show revenue bro bro. You show “Gross Profit” average dealership makes $3-$5k+ per copy (car sale)

Have a good night G!