๐ฅ Premium/Standard Session 2, Live Class Recap and Recording
๐ข Recap of Our Session โ Understanding the Lead Process & Record Types in Salesforce Hey Team, In our last session, we focused heavily on understanding the lead process in Salesforce, ensuring that everyone fully grasped how leads enter the system, how they are structured, and the role of record types in managing different lead processes. This was a foundational session meant to clear up any confusion about how businesses use Salesforce to track and manage leads effectively. MEETING LINK AT THE BUTTOM OF THE PAGE ๐ ๐๐จ๐ฐ ๐๐๐๐๐ฌ ๐๐ง๐ญ๐๐ซ ๐๐๐ฅ๐๐ฌ๐๐จ๐ซ๐๐ โ ๐๐ก๐ ๐๐ซ๐ข๐ ๐ข๐ง ๐จ๐ ๐ ๐๐๐๐ A lead represents a potential customer who has expressed interest in a product or service but is not yet qualified as an opportunity. Leads typically enter a business through marketing efforts, often tracked in Campaigns. A lead can be captured through multiple channels, including: โ
Filling out a form on a company website (this automatically creates a lead in Salesforce) โ
Signing up for a webinar or event โ
Clicking on an ad and submitting details via a landing page โ
Email marketing responses or cold outreach efforts In Salesforce, companies can embed a lead capture form on their website using Web-to-Lead functionality. This means that when a potential customer fills out their information online, a lead is automatically created in Salesforce. This ensures that businesses never miss out on new prospects. ๐๐ ๐๐๐๐ ๐๐ซ๐จ๐๐๐ฌ๐ฌ๐๐ฌ & ๐๐๐๐จ๐ซ๐ ๐๐ฒ๐ฉ๐๐ฌ 1๏ธโฃ ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐๐๐ ๐๐ซ๐จ๐๐๐ฌ๐ฌ๐๐ฌ A Lead Process defines the different stages a lead will go through before conversion. Unlike other objects, Lead Record Types require a Lead Process to be defined. The lead process dictates the status values available for a lead (e.g., New, Contacted, Qualified, Unqualified). Businesses may use different lead processes for different sales teams. For example: Enterprise Leads Process โ Leads handled by the enterprise sales team may have a longer qualification cycle. Retail Leads Process โ Leads for retail sales may have a simpler, shorter process.