We spend so much time hunting for the next great content idea. The perfect hook. The trending topic. The framework that'll finally make everything click. But what if the problem was never about ideas at all? I'm starting to think the gap most of us feel in our content isn't a creativity problem. It's a depth problem. There's this layer of who we actually are - the stuff that matters to us on a gut level - that we keep at arm's length from our content. Maybe because it feels too personal. Maybe because we're not sure how to articulate it. Maybe because going there feels risky. Fear inducing. But here's what I've noticed: the creators who really connect with people aren't necessarily the ones with the most original ideas. They're the ones willing to dig into their own perspective and share from that place. The question I keep coming back to: Are we actually missing better ideas... or are we just avoiding the uncomfortable work of revealing who we really are? Because those are two very different problems with two very different solutions. Curious what you think. When your content feels off, what do you usually assume is the issue?

Here’s the raw truth: I got swept up in the promise of effortless 'scaling.' ⚖️ Feed AI my ideas, let it churn out posts - more content, less sweat, bigger audience, right? 🫂 It felt like freedom. But then I looked at the moments that actually mattered - the DMs that said, “This hit me exactly when I needed it,” the conversations that kept going for days, the quiet nods of “I feel seen.” None of them came from polished, optimized, AI-first content. ZERO. They came from all of those uncomfortable, unfiltered, messy places: - My failures ALWAYS land heavier than any of those polished wins. - The questions I'm still wrestling with always spark deeper replies than my tidy little responses. - The posts I almost deleted out of that hesitating fear are ALWAYS the ones that resonate most. The real temptation wasn’t gaining efficiency. It was outsourcing my own authenticity - handing over the messy, human core of my voice because I was scared the “real me” wasn’t enough on its own. That fear wears a clever disguise 🥸: productivity hacks, viral templates, endless automation, less work? But connection doesn’t scale through shortcuts ✂️ Connection scales through clarity - knowing exactly who you are, how you sound, how you think out loud, what only YOU can say 💪 AI isn’t here to replace your voice. But it can amplify it IF you use it correctly. A truly powerful shift happens when you flip the script: 1. Identify your voice first - Capture what makes you distinct: your cadence, your humor (or lack of it), your obsessions, the way you curse when you’re passionate, the stories only you carry. Write it raw. Speak it into memos. Let it be unmistakably yours. 2. Use AI to deepen and curate, not invent - Feed it your real thoughts, your drafts, your voice samples. Let it surface sharper hooks, tighter structures, proven patterns that make your ideas travel farther - but always in your tone, never in some generic ChatGPT bullshit polish. 3. Amplify to connect - Turn that lever to reach more people without diluting what’s true. Your perspective stays the irreplaceable core; AI becomes the megaphone that carries it to ears that need to hear it.