The real reason your content feels flat (hint: it's not your ideas)

We spend so much time hunting for the next great content idea. The perfect hook. The trending topic. The framework that'll finally make everything click.

But what if the problem was never about ideas at all?

I'm starting to think the gap most of us feel in our content isn't a creativity problem. It's a depth problem.

There's this layer of who we actually are - the stuff that matters to us on a gut level - that we keep at arm's length from our content. Maybe because it feels too personal. Maybe because we're not sure how to articulate it. Maybe because going there feels risky. Fear inducing.

But here's what I've noticed: the creators who really connect with people aren't necessarily the ones with the most original ideas. They're the ones willing to dig into their own perspective and share from that place.

The question I keep coming back to:

Are we actually missing better ideas... or are we just avoiding the uncomfortable work of revealing who we really are?

Because those are two very different problems with two very different solutions.

Curious what you think. When your content feels off, what do you usually assume is the issue?

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