Your first line is either a scroll-stopper or a scroll-past. Here's the difference. Bad hooks are generic. You've seen them a thousand times: - "In today's fast-paced world..." - "Have you ever wondered..." - "Let me share something important..." Your brain doesn't even register these anymore. They're wallpaper. Good hooks follow a formula: [Unexpected claim] + [Specific detail] That's it. Two ingredients. Here are hooks that actually work: "I deleted 47 apps from my phone. Here's what happened." → Unexpected (who deletes that many?) + Specific (47, not "a bunch") "The best advice I ever got came from a 23-year-old intern." → Unexpected (interns giving advice?) + Specific (23 years old) "I made $0 for 18 months. Then everything changed." → Unexpected (admitting failure) + Specific (18 months, not "a long time") Why does this work? Specificity creates curiosity. "I learned a lot from failure" = boring "I lost $50,000 on my first business" = wait, tell me more The test I use: Before I post anything, I read my first line and ask: "Would I stop scrolling for this?" If the answer isn't "yes," I rewrite the hook. Drop your best hook below. Or share one that stopped YOU mid-scroll recently.

Hey — welcome! If you're here, you're probably VERY familiar with the content grind. You know you should be posting consistently, but between running your business and everything else... it just doesn't happen. Post for a week. Disappear for two. Rinse, repeat. That was me. So I built SelfScale to fix it. The main thing that's different about SelfScale: it actually learns how YOU write. Feed it some of your posts, and when it generates content, it sounds like you, thinks like you, talks like you and acts like you. Some people are creeped out by this. But if you're a content creator that struggles with all the time it takes to build, create, manage, schedule and calendar content on a daily basis, SelfScale offers you an influence engine that can help you build your business faster. Here's how to get started: 1. Complete your Voice Profile (takes about 10 min) This is the part that makes it work. The quiz + content samples teach the AI your style. 2. Drop a comment below What's your biggest content challenge right now? I actually want to know. 3. Generate something Use Quick Create. Pick a topic. See if it sounds like you. I'm building this in public and I genuinely want feedback. What's useful? What's annoying? What's missing? There's a chatbot in the app — you can tell me directly in there, or just post here. — Bill

I built https://selfscale.app — a content scheduling tool for creators - using AI coding tools. Claude, Cursor, the works. It took months, not years. No dev team. Just me and an AI that writes code. Sounds like a dream, right? Here's the cold hard truth. The Dream: Day 1: I described a feature. The AI built it. I felt like a god. Day 30: Something broke. I had no idea why. The AI "fixed" it by breaking something else. Day 90: I've rebuilt the same feature four times. I'm managing code I don't fully understand. What I Learned: AI gets you 80% there fast. The last 20% - production bugs, API changes, security gaps - that's still on you. Documentation becomes your product. I spend more time writing context docs for the AI than I do on features. Without them, every session starts from scratch. You're not coding. You're directing. Different skill. Different ceiling when things break. Why I Built SelfScale Anyway Because I was tired of the content hamster wheel. Post for a week. Fall off for two. Feel guilty. Repeat. I needed something that could write like me — not generic AI slop — and let me schedule everywhere without living in five different apps. So I built it. What It Does - Learns your voice. Feed it your content. It captures your style. - One dashboard. 12 native integrations: LinkedIn, X, Insta, YouTube, wherever — schedule from one place. - Canva built in. Pull your designs directly into posts. - Skool alerts (beta). Get texted when someone posts in your community. The Ask I built this to solve my own problem. Now I want to know if it solves yours. Try it free for 7 days at https://selfscale.app. Poke around. Break things. Tell me what sucks. There's a chatbot in the app — just tell me directly. Your feedback shapes what gets built next. - Bill