Hello I would love to know how to attract customers and what is the best way

Hey everyone 👋 I just recorded a podcast with Leon from the Perspective team — and honestly, this one might surprise you. We talk about: - Why “social recruiting” is one of the biggest untapped opportunities in 2025 & 2026 - How you can start an agency with zero startup capital (yep, really) - My full story from the last 7 years — the pivots, the struggles, and how this all came together Here’s the crazy part: Recruiting is a trillion-dollar industry. Every single business needs employees. And traditional recruiters charge 8–10k just to fill one role. With social recruiting, you can deliver the same (or better) results for a fraction of the cost — and businesses are lining up for it. This podcast could be the moment where everything clicks for you. 👉 Listen here: https://www.youtube.com/watch?v=OTx_i1Mo4n0 Drop your questions or thoughts in the comments — I’d love to hear what stood out most to you!

Step 1: Find a High-Demand Job Opening Search job boards like Indeed in your country and find a role that's in high demand. This will be your demo campaign — an example you can later use to showcase results to other businesses hiring for similar roles. Step 2: Set Up Your First Social Recruiting Campaign - Go to business.facebook.com, create an account, and set up your first campaign. - Use Canva to design a simple job ad. - Use ChatGPT to help write compelling ad copy. - Build your application funnel using Facebook Lead Forms (free) or Perspective. You’ll run this campaign from your own Facebook Business Page (which you can set up in under a minute). 🔍 Don’t worry if you’re not sure how to do this — we teach you everything step by step inside Social Recruiting Academy PRO. Step 3: Launch the Campaign - Spend around $50–$100 to test the ad - Aim to collect 10–20 qualified applicants to show proof of concept Step 4: Record a Case Study Use Loom to record your screen and walk through the results: - Show the ad - Show the application process - Highlight metrics like cost-per-applicant This becomes your social proof to attract real clients. Step 5: Start Outreach Reach out to businesses hiring for the same role via: - Email - LinkedIn - Instagram Send them your case study video and ask: “What do you normally pay for recruitment?” Then show them how you can deliver better results — faster and cheaper than traditional methods. Step 6: Offer a Free Trial Commit to reaching out to at least 100 businesses. Offer your service for free — just ask them to cover the ad budget in exchange for: - A testimonial - A case study - A referral Step 7: Deliver a Great Experience Make sure to provide real value and excellent service. Then ask: “Do you know any other business owners who are hiring right now?” (Chances are, they do — most entrepreneurs know plenty of others.)

In the past few meetings I’ve had, one question keeps coming up: 👉 "How do I earn my first $10K with social recruiting?" There are multiple ways to get there, but in general, you can take two main approaches: Option 1: Offer Social Recruiting Campaigns Without Candidate Follow-up This is the simpler and more scalable option. Let’s break it down: - You charge $2,000 per campaign - Your costs are about $300 per campaign - The client pays for the ad budget separately That means you earn ~$1,700 profit per campaign to hit your first $10K, you only need to sell 6 campaigns. That could be: - 6 campaigns to 6 different businesses, or - 2 clients each buying 3 campaigns Given the current labor shortage, this is very achievable — but you’ll need to focus more on sales and lead generation.Think: email marketing, LinkedIn outreach, Meta ads, etc. Option 2: Offer Campaigns With Candidate Follow-up + Placement Fee This option is more hands-on but can be more profitable per client. Example: - Charge $1,000 for the campaign (excluding ad budget) - Plus, charge 1x monthly salary for each successful placement Let’s say a candidate earns $5,000/month — you’d earn $5K per placement.That means you only need 2 successful placements to reach your first $10K. This route requires more client attention and handling candidates directly, but can bring higher value and stronger relationships. My Take: - Option 1 is perfect for starting out. It's simple, repeatable, and helps you learn the business model fast. - Option 2 is better once you have experience and want to offer a more premium service — but it does come with more complexity (especially around candidate follow-up, which many businesses struggle with). 💬 What do you think? Would you start with Option 1 or Option 2?

Okay… this is CRAZY! 😍 Just six days ago, I launched my very first recruitment campaign for our family business. Within 3 days, I had 8 applications, 2 candidates went to interviews, and today… one of them got hired! 🎉 I knew recruitment marketing was powerful, but THIS fast? I didn’t expect it! 😱 Super excited about this result and already gearing up for the next placements! Thanks Stephen for your support! Let’s gooo! 💪🔥