How to Earn Your First $10K with Social Recruiting
In the past few meetings Iāve had, one question keeps coming up: š "How do I earn my first $10K with social recruiting?" There are multiple ways to get there, but in general, you can take two main approaches: Option 1: Offer Social Recruiting Campaigns Without Candidate Follow-up This is the simpler and more scalable option. Letās break it down: - You charge $2,000 per campaign - Your costs are about $300 per campaign - The client pays for the ad budget separately That means you earn ~$1,700 profit per campaign to hit your first $10K, you only need to sell 6 campaigns. That could be: - 6 campaigns to 6 different businesses, or - 2 clients each buying 3 campaigns Given the current labor shortage, this is very achievable ā but youāll need to focus more on sales and lead generation.Think: email marketing, LinkedIn outreach, Meta ads, etc. Option 2: Offer Campaigns With Candidate Follow-up + Placement Fee This option is more hands-on but can be more profitable per client. Example: - Charge $1,000 for the campaign (excluding ad budget) - Plus, charge 1x monthly salary for each successful placement Letās say a candidate earns $5,000/month ā youād earn $5K per placement.That means you only need 2 successful placements to reach your first $10K. This route requires more client attention and handling candidates directly, but can bring higher value and stronger relationships. My Take: - Option 1 is perfect for starting out. It's simple, repeatable, and helps you learn the business model fast. - Option 2 is better once you have experience and want to offer a more premium service ā but it does come with more complexity (especially around candidate follow-up, which many businesses struggle with). š¬ What do you think? Would you start with Option 1 or Option 2?