Hey everyone 👋 I just recorded a podcast with Leon from the Perspective team — and honestly, this one might surprise you. We talk about: - Why “social recruiting” is one of the biggest untapped opportunities in 2025 & 2026 - How you can start an agency with zero startup capital (yep, really) - My full story from the last 7 years — the pivots, the struggles, and how this all came together Here’s the crazy part: Recruiting is a trillion-dollar industry. Every single business needs employees. And traditional recruiters charge 8–10k just to fill one role. With social recruiting, you can deliver the same (or better) results for a fraction of the cost — and businesses are lining up for it. This podcast could be the moment where everything clicks for you. 👉 Listen here: https://www.youtube.com/watch?v=OTx_i1Mo4n0 Drop your questions or thoughts in the comments — I’d love to hear what stood out most to you!

In the past few meetings I’ve had, one question keeps coming up: 👉 "How do I earn my first $10K with social recruiting?" There are multiple ways to get there, but in general, you can take two main approaches: Option 1: Offer Social Recruiting Campaigns Without Candidate Follow-up This is the simpler and more scalable option. Let’s break it down: - You charge $2,000 per campaign - Your costs are about $300 per campaign - The client pays for the ad budget separately That means you earn ~$1,700 profit per campaign to hit your first $10K, you only need to sell 6 campaigns. That could be: - 6 campaigns to 6 different businesses, or - 2 clients each buying 3 campaigns Given the current labor shortage, this is very achievable — but you’ll need to focus more on sales and lead generation.Think: email marketing, LinkedIn outreach, Meta ads, etc. Option 2: Offer Campaigns With Candidate Follow-up + Placement Fee This option is more hands-on but can be more profitable per client. Example: - Charge $1,000 for the campaign (excluding ad budget) - Plus, charge 1x monthly salary for each successful placement Let’s say a candidate earns $5,000/month — you’d earn $5K per placement.That means you only need 2 successful placements to reach your first $10K. This route requires more client attention and handling candidates directly, but can bring higher value and stronger relationships. My Take: - Option 1 is perfect for starting out. It's simple, repeatable, and helps you learn the business model fast. - Option 2 is better once you have experience and want to offer a more premium service — but it does come with more complexity (especially around candidate follow-up, which many businesses struggle with). 💬 What do you think? Would you start with Option 1 or Option 2?

I’ve taken a lot of courses, but nothing comes close to what Stephen put together in this recruitment marketing program. Within just one week, I closed $5.5K in deals, and I’ve never had an easier time signing clients. Stephen doesn’t just give you theory, he gives you the exact strategies, scripts, and systems that make closing clients feel effortless. His way of explaining things is next level, super clear, straight to the point, and packed with real-world value. No fluff, just results. If you're serious about making money in recruitment marketing, this is the course you need. Best investment I’ve made! 💰