This is what I keep seeing when working with e-commerce owners: A Shopify store doing $50K/month is often leaking $15–18K/month at checkout (based on ~70% cart abandonment). That revenue already had intent. Ads did their job, but hesitation and timing killed the conversion. What’s interesting is that recovering even 15–30% of that easily outperforms launching another campaign or scaling spend. For marketers here: Where does checkout + post-purchase follow-up sit in your priority stack right now compared to acquisition and creative?