11d • General discussion
For anyone managing CRO for Shopify / DTC stores:
This is what I keep seeing when working with e-commerce owners:
A Shopify store doing $50K/month is often leaking $15–18K/month at checkout (based on ~70% cart abandonment). That revenue already had intent.
Ads did their job, but hesitation and timing killed the conversion.
What’s interesting is that recovering even 15–30% of that easily outperforms launching another campaign or scaling spend.
For marketers here: Where does checkout + post-purchase follow-up sit in your priority stack right now compared to acquisition and creative?
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For anyone managing CRO for Shopify / DTC stores:
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