Conversion rate improved by +8.66%, from 3.38% to 3.68% with statistical significance 97%✅ Revenue per visitor increased by +11.33%, from £2.11 to £2.35, statistically significant 98% ✅ Profit per visitor went up by +11.22%, from £2.09 to £2.32, statistically significant 97% ✅ Average order value (AOV) improved by +2.46%, from £62.37 to £63.90. 72% 📈 Estimated monthly incremental revenue: +£392,631 📈 Estimated annual incremental revenue: +£4.71M Test multiple Variations, if you have the traffic, find winner faster. Enough reactions, I'll show you what we tested.