Test: Estimate Delivery in Cart Drawer
Conversion rate improved by 4.09% from 3.71% to 3.86% with stats sign 87%
Revenue per visitor improved by 5.66% from £2.27 to £2.39 with stats sign 88%
AOV improved by 1.51% from £61.10 to £62.02
Monthly incremental revenue: £253,539
Annual incremental revenue: £3,042,468
Enough reactions and I'll share what we tested.