Broad Targeting is a fancy way of saying the ad set will be targeting absolutely no interest groups, audience lists etc. This strategy has increased in popularity in the past couple of years and is a primary strategy for a lot of media buyers. Meta has 52,000+ data points on each user. The algorithm can look at your ad creative and match it to the relevant user based on these data points. This strategy relies heavily on engaging ad creative so the algorithm can match creative to the interested user. Are you team broad targeting or interest targeting?

All new members please answer this poll so we can plan content and courses around it!