In the lesson on the video structure @Jordan Blackman , you emphasize 'YOU', as in ensuring the video addresses what the viewer wants. This is obvious but good advice! Marketing fails when it doesn't understand the audience and is conveying too many messages about the product/service, an not enough about the customer/client's challenges. We are designing our company's brand relaunch and the main emphasis to our campaign will be: 1. prospect's problem 2. how we can help solve it with them 3. what does the prospect's world look like when we are done Not the same, but it shares the philosophy -- client first -- and I think it will fit into the video structure you have designed. Script ideas have been ignited...