Emphasis on the client ✅ · Booking Big Fish Clients

Emphasis on the client ✅

In the lesson on the video structure

, you emphasize 'YOU', as in ensuring the video addresses what the viewer wants. This is obvious but good advice! Marketing fails when it doesn't understand the audience and is conveying too many messages about the product/service, an not enough about the customer/client's challenges.

We are designing our company's brand relaunch and the main emphasis to our campaign will be:

prospect's problem
how we can help solve it with them
what does the prospect's world look like when we are done

Not the same, but it shares the philosophy -- client first -- and I think it will fit into the video structure you have designed. Script ideas have been ignited...

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