For a good part of my career writing and directing sports commercials, I faced a recurring reality: big ideas colliding with limited marketing budgets. For massive events like the Australian Open, I often had to "tone down" the creative vision to make the dollars stretch for the rest of the year. Today, the Australian Open begins, and I wanted to prove a point with this concept spot: A small budget is no longer an excuse for not knocking a project out of the park. AI is here to help us stretch our ideas and create without limits. But let’s be clear about one thing, it’s not magic. It’s not as simple as typing a prompt and turning dust into gold. To make this work, you still have to burn the midnight oil. You still need the research, the storyboards, the treatment notes, and a sharp eye for details. AI doesn't replace the craft; it amplifies the craftsman. I’m thrilled with how this turned out. If you have any questions regarding the workflow, feel free to ask in the comments! Tech Stack: 🎨 Images: Nano Banana Pro 🎥 Animation: Kling, Wan 🗣️ Voice: ElevenLabs 🎵 Music/Edit: CapCut hashtag#AustralianOpen hashtag#AO2026 hashtag#AIProduction hashtag#GenerativeAI hashtag#CreativeDirection hashtag#SportsMarketing hashtag#AdConcept hashtag#SpecAd hashtag#KlingAI hashtag#NanoBanana hashtag#Higgsfield hashtag#Tennis

Hey guys, Happy New Year! 🥂 I wanted to challenge myself to create a coherent narrative film. This piece is a tribute to Singapore’s founding vision, linking our history to our future in space. I focused heavily on visual rhyming—starting with a drawing in a book and ending with the reality in space. Tech Stack: Mid-journey, Nano Banana Pro, Kling, Freepik, ElevenLabs (Voice) and Cap Cut (Editing). Let me know what you think!