On today's short live, I cover an important lesson I learned from a mentor of mine on the three growth strategies of any business...Organic growth, Acquisition growth, and Distribution growth. Although by pure definition, referral partnerships fall under the organic growth strategy, better understanding how to position your partnership as close to a Distribution growth partnership is something I believe anyone can benefit from considering. The irony here is that as I give a teaser on being a benefit and NOT a distraction, I have two 'friends' join us to create a chaotic video that's too silly for a take 2....I'll let you see for yourself. Summary points: your referral partnerships should always benefit your partners beyond just a transactional exchange of money. Find a way to bring REAL value to their business, and a great frame to consider could start by asking, "how can we become the 'sugar to their 'cake?'" A more in depth version of this lesson will be added to the course soon. Let's get to work! -MFB

Hey guys, We’re going to run a live call tomorrow, Wednesday the 10th at 2pm to discuss all things referral partnerships. This will be a general discussion, so everything is on the table; no worries how far you’ve currently gotten in your referral partnership journey. If you haven’t even started the course or outlined your first prospects, join us to discuss, strategize and solve your sales and referral partnership pain points. Look forward to seeing everyone who can join us! -MFB

Hey everyone, super excited to have you all here. So far, everyone in this community are ALL fellow Apex members, so we’ve got a ton of fellow growth-minded individuals with us. 💪 Would love to get some intros with the type of business you are in and where you currently are getting most of your leads from. Pictured here are both my home family and work family. I’ve invested more than I could ever imagine into both, and the experiences and lessons have been worth every difficulty and failure along the way to get where we’ve gotten so far. Look forward to connecting, helping each other succeed and get any feedback on how to keep adding value to the course. Cheers! -MFB

Everybody found a new hobby summer of 2020 and without live concerts, Twista used his free time to get extremely proficient at competitive shooting, becoming a nationally certified firearms instructor and starting a training company called The Gun Camp. The outside sales team I piloted hit $2.2M in its first full year 2019, and when Twista and I met August of 2020, our team had just hit half of what ended up being a $20.2M year. With his audience, T could have trained anywhere, but he wanted to bring safety to his local communities right in Chicago, and when he found out how our team could help his students, it quickly became a no brainer for him and his partners. In fact, it could be just because it was so long ago, but I honestly don't even remember us talking about compensation. It was no secret our end goal was to sell memberships, no question, but being able to protect students after leaving class..? That's something T wanted to make sure his students were 100% aware of, and having our guys show up in person for every event made it all the more valuable. Although he's back traveling the world's stages, our work with his team remains one of our largest partnerships in the country. Most salespeople and business owners flounder when it comes to creating strong referral partnerships, including us at first... Until we cracked the code and nationally went on to sell multiple 9 figures through referral partnerships ever since. It's why I created the step by step process on how to set up profitable, relationship based referral partnerships to deliver a revolving door of customers, just like our team has. I can’t wait for you to see amazing sales results for yourself, and I’m glad that you’re here to do it. 💪🤙

Hey guys, I’d love to hear where you’ve made some wins with referral partners! Doesn’t have to just be landing a deal, even some progress in research or even reach outs. 🤘