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5 contributions to Build Market Close
Customers vs. Clients
A lot of people get this confused. I see people routinely refer to customers and clients as if they're they same and they're not. This is my short take: - A customer buys a product or service from you that works without you - A client buys your (or someone on your teams) time and you work with them People think they want to start an "AI agency" and they want clients but they do not realize the ability to scale a client based business is much harder and more expensive than "gurus" will tell you. Then they close some deals and realize they've created their self another J.O.B. and not a business. You're replacing time for money. A business that has customers is much easier to scale with hiring margins and less overhead. You're providing a solution that you spent your time on building. It doesn't trade your time for money. This is easier to scale. Neither business model is wrong or right, it's just wrong or right depending on what it is you actually want to do vs what it is you think it does. An example: My VIP has clients (we meet weekly and I'm trading time for money ) My Perfect ICM Builder has customers (we never speak and I'm not trading time for money) So let me ask you... Do you want customers or clients? Lemme' know below 👇
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15 members have voted
Customers vs. Clients
2 likes • 2d
I’ve always loved consulting so I’ve spent most of my time with clients. But having customers is something I’m working on now because I want money when I sleep. I’ve seen businesses execute both and it looks so interesting, until you discover the work that goes into it.
1 like • 20h
You know that kind of work you know you need to outsource because of how tedious it is. Except one is a marketing genius like yourself @Ry Mac
How to pitch a website?
I'm trying to figure out how to get more people to my website. It's not techy or an agency that builds for others. It provides encouragement and helpful information (products too) for women who are going through difficult seasons in life as well as some faith based content (gratitude, trusting God, etc.). I don't want to pitch to the folks who would use the material right now. I actually want to pitch to the people who know people who would benefit from the material. Does that make sense? Think: ministers, family counselors, support groups, hospice workers, etc. How do I do it in a way that doesn't seem salesy?
2 likes • 4d
@Carla Bosteder Everything @Ry Mac said! Spot on. I actually do the same. I reach out to community owners who have my audience and see how I can add value. That naturally encourages rapport and trust. At some point they might be the ones asking you to sell to them. I don’t know who programmed us to think sales is not cool. Cos I dodged sales for the longest time myself.
2 likes • Sep 29
It literally says Gohighlevel Alternative 😭 GHL really did you dirty lol.
Stop what you're doing - Watch this Ry Mac video
You can have no coding knowledge or you could be the best programmer in the world. You will learn a lot from this video. 4R Audit Video Great work Ry. Truly appreciate you!
4 likes • Sep 28
Amazing content! Thanks @Nuno Silva for highlighting it. This is very similar to an “ecosystem-sync” I run anytime changes are made that might affect 2 or more platforms in my ecosystem. It logs the discrepancies in a log and then synchronizes. It also checks to see that the changes are applied ecosystem wide before it reports. I remembered to comment when I was prompted to run this few moments ago. (So mine prompts me when major changes are made instead of periodically ) Your process @Ry Mac is a more structured one that anyone can use immediately. Great work.
3 likes • Sep 28
@Ry Mac For sure, it should help. It’ll be rewarding to see the feedback people give after using the skill.
Introduce Yourself Below (Please & Thank You)
Yo! Drop your intro below. Where you're from and what whiz-bang(s) you have...or want to build, or don't have. Everyone is in different stages of life, business, etc. I'd like to get to know you. You will come to find out that I really enjoy hearing what you're up too. I'm always fascinated with the things humans can do and I want to know more about you Last question: Can you can triple stamp a double stamp?
1 like • Sep 14
Hey guys, Michael Steve here 👋 I started out with Brand Strategy and Design for almost a decade before I went into Product and UX. Now I’m using my software engineering skills and every other thing I’ve gathered along the way to teach leaders what they need to know about AI. In summary, I’m looking to start my internet marketing journey and I heard @Ry Mac is the 🔌 Let’s go! 🔥
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Michael Steve
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@michael-steve-3756
I teach executive and institutional leaders AI fluency, value creation, leadership and governance in the AI era | MichaelSteve.com

Active 10h ago
Joined Sep 14, 2026
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