If You Pivot Again… Congrats. You Just Started Over. Again.
My sarcasm is about to make an appearance. If that offends you… you might want to grab a helmet before reading the rest of this. Let me save you about 3 years of pain with one sentence… Most of you don’t have a business problem. You have a timeline problem. Because the internet has people out here thinking: “Yeah I’ll just start a business real quick… maybe make $10K next Tuesday… and if not I’ll just pivot by Thursday.” Good luck with that. I had a conversation with someone recently and he hit me with the most common sentence in the history of side hustles: “Man… if I would’ve just stuck with that first thing… I’d be way further ahead.” And I’m like… Yeah… no kidding. You know how many times I’ve said that? I’m basically the president of the “If I Would’ve Just Stuck With It” Club. I did 26 side hustles in 14 years. Which means I didn’t have “14 years of experience.” I had 26 different Year Ones. And Year One is the hardest year. So I basically lived in a permanent state of: “WHY IS THIS NOT WORKING?!” “Maybe the idea is wrong…” “Maybe I need a new niche…” “Maybe I should start a podcast…” “Maybe I should start dropshipping…” “Maybe I should set my laptop on fire…” And then I’d restart. Again. Do you believe in the 10,000 hour rule? Because 10,000 hours is a LOT. At a 50-hour work week… it’s almost 4 years. And some of you are ready to pivot after two months because your Skool community doesn’t have 300 members and a Netflix documentary yet. Two months. You know what two months is? That’s not “proof it doesn’t work.” That’s “you barely opened the door.” Your job already taught you this… you just forgot Think about your career. Did you walk into your job on Day 1 and go: “Yeah, I’d like the senior role… the big paycheck… and the respect… by Friday?” No. Year 1 you’re figuring it out. Year 3 you’re starting to get good. Year 7–10 you’re in flow. But for some reason online business is supposed to be instant. It’s not. The tree analogy (because your brain needs pictures)