Creating a Content Strategy Sales Funnel
For those of us using some form of video content to feed into our sales funnel, here are some great tips: Goal - For your viewers to take the next step Your top-of-funnel content needs to be a funnel within itself Top - How can people become aware of me/brand? - You create content that reaches millions - so people can become aware of you. Middle - How can I get them to follow me? - Create content that people recognise you for. It's the type of content that someone wants to see more about. - This can include insights into your life and who you are. - Example: Create a Newsletter Bottom - How can I get them to take the next step? - It's simple, but many people don't do it. - Call to action! (CTA). - However, there is a right and wrong way to do this. - Only 20% of the time should you throw CTA’s on a video. - Without implementing CTAs, you will be "Friend zoned" by your audience. - You must bring the viewer into your world. Want more like this? Join my free YouTube Skool Group: https://www.skool.com/youtube-academy