Nov '24 • General discussion
Creating a Content Strategy Sales Funnel
For those of us using some form of video content to feed into our sales funnel, here are some great tips:
Goal - For your viewers to take the next step
Your top-of-funnel content needs to be a funnel within itself
Top - How can people become aware of me/brand?
- You create content that reaches millions - so people can become aware of you.
Middle - How can I get them to follow me?
- Create content that people recognise you for. It's the type of content that someone wants to see more about.
- This can include insights into your life and who you are.
- Example: Create a Newsletter
Bottom - How can I get them to take the next step?
- It's simple, but many people don't do it.
- Call to action! (CTA).
- However, there is a right and wrong way to do this.
- Only 20% of the time should you throw CTA’s on a video.
- Without implementing CTAs, you will be "Friend zoned" by your audience.
- You must bring the viewer into your world.
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Creating a Content Strategy Sales Funnel
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