If you were to open a hot dog stand, what competitive advantage would you want most? The best taste, the lowest price, the fastest service, the most options, or the perfect location? How about: A Starving Crowd. Whether you have the best price or the worst, if people are hungry enough, they will pay. That is the power of demand. As business owners, we obsess over things that matter to us but mean nothing to the client. They have a problem, and they want it solved. That's It.... Focus on getting in front of hungry clients. Quality, price, and flavors can be refined later. P.S. This isn’t just about hot dogs.

Most entrepreneurs struggle every day, but almost all problems come from just two root issues. • Not enough profit. No cash left over. • Not enough clients, leads, or sales. When these two are broken, everything else feels broken too. Stress. Bad decisions. Chasing shiny objects. Buying things that look good but do nothing for revenue. If this sounds like you, you need to go through: “Looking Pretty = No Profit” It breaks down how buying things just to look professional can quietly kill your cash flow, and how to start spending money only on things that actually make you money. Profit first. Pretty later.

I got asked, "If I put out 1k door-hangers, how many leads should I expect?" Answer: I no longer measure performance solely by the number of leads. As pricing increases or as we target specific areas, lead volume will naturally fluctuate. Instead, I focus on ROAS (Return on Ad Spend). With a high-quality door hanger campaign, a realistic expectation is a 5–10x ROAS, depending on the time of year. Busy seasons typically produce stronger returns, while slower seasons will be more conservative. If we were to estimate lead volume, the first step would be pre-qualifying the target areas—including demographics, home values, and property type. When those variables are aligned correctly, you can generally expect a .5 - 1% return of high-quality leads. This is different from Meta ads. These leads are cold outreach, but they are almost always high-intent and high-quality buyers. Because of that, it is inherently a numbers game. However, the key to winning is consistent improvement and disciplined data tracking over time.

The most foolish thing you can do this year is allow yourself to become complacent when things are going well. “Go to the ant, O sluggard consider her ways, and be wise Without having any chief, officer, or ruler she prepares her bread in summer and gathers her food in harvest.”

Proverbs 16:3 (NLT) “Commit your actions to the Lord, and your plans will succeed.” Meaning for entrepreneurs: Build your business with God first, not just hustle first. When your decisions, goals, and systems are surrendered to Him, He brings clarity, favor, and direction. Success is not just money. It is alignment. Business done God’s way lasts longer and carries peace with it.