If you were to open a hot dog stand, what competitive advantage would you want most? The best taste, the lowest price, the fastest service, the most options, or the perfect location?
How about: A Starving Crowd.
Whether you have the best price or the worst, if people are hungry enough, they will pay. That is the power of demand. As business owners, we obsess over things that matter to us but mean nothing to the client. They have a problem, and they want it solved.
That's It....
Focus on getting in front of hungry clients. Quality, price, and flavors can be refined later.
P.S. This isn’t just about hot dogs.