4d • General discussion
FAQ
I got asked, "If I put out 1k door-hangers, how many leads should I expect?"
Answer: I no longer measure performance solely by the number of leads. As pricing increases or as we target specific areas, lead volume will naturally fluctuate. Instead, I focus on ROAS (Return on Ad Spend).
With a high-quality door hanger campaign, a realistic expectation is a 5–10x ROAS, depending on the time of year. Busy seasons typically produce stronger returns, while slower seasons will be more conservative.
If we were to estimate lead volume, the first step would be pre-qualifying the target areas—including demographics, home values, and property type. When those variables are aligned correctly, you can generally expect a .5 - 1% return of high-quality leads.
This is different from Meta ads. These leads are cold outreach, but they are almost always high-intent and high-quality buyers. Because of that, it is inherently a numbers game. However, the key to winning is consistent improvement and disciplined data tracking over time.
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