The thing is that i actually has been a copywriter for about 2 years But because of family problems i wasn't allowed to work or anything And now when I'm like going deep into it I have been hearing everywhere that “COPYWRITING IS DEAD” And rn Im very confused and sort of stresses out because I thought it was the only option for me But i would really love if anyone of you guys who are working clarify this to me.. Thank you.

The first human behavior you can count on is selfishness. People want what they want. People don’t care about you, your business, your product or your dreams; they want to help themselves and their family. It’s human nature. Therefore, our marketing messages must focus on benefits, not features. People need to be told exactly what’s in it for them. How will your product or service help them? What’s the benefit? In marketing speak, it’s called the “What’s In It For Me?” (WIIFM) principle. What’s in it for me? ( WIIFM ) “In this video you will learn 10 rules about finances that will change your life” This ↑ Answers WIIFM perfectly. The viewer knows what this video is about and he can decide if he wants to continue watching or not. In sales pages, copywriters usually answer this question in their headlines. For example: “ATTENTION CREATORS, ENTREPRENEURS, BUSINESS OWNERS If you want to start making 10 grand per month without spending 10 hours every single day…” That, too, answers WIIFM directly. You want to let your reader/viewer know what your video/copy is about, and they will decide to continue reading/watching or not. While this mistake is rarely made in sales pages, some copywriters make it when writing a YouTube script. That’s why I started this post with the example for YouTube scripts, because it is more important for beginner copywriters. With that, I hope this post helped you :) Have a great day, Laurynas P.S. If you have questions or if something wasn’t clear in this post, comment down below and I’ll do my best to answer!

Well I am just curious to know I know it differs but I hope I can get some clarity , because I didn't put much effort in anything..................

So before u even read anything, I want to make this clear. It's not an email and it's not perfect, just some tips for my beginner buddies... Okay, so when i first joined this community i was totally lost. Like, genuinely had no idea what i was doing. So I did what every beginner does. opened ChatGPT, typed something like "write me a cold email for a copywriting client" and copy pasted whatever it gave me. It sounded like a LinkedIn bio was written. Then I threw it in the review channel and got the same 3 pieces of feedback every single time: "too long." "Add more curiosity." "make it shorter." So I made it shorter. Then shorter again, like an idiot. Then so short and so "curious" it genuinely made zero sense (And i know you are doing the same). Like I sent emails that were basically riddles. Nobody knew what i was offering or why they should even care. And somewhere in that process i started asking myself... is under 180 words actually backed by anything, or did someone just say it and everyone started repeating it? Because I had been reading Breakthrough Advertising by Eugene Schwartz. And if you don't know who that is, he wrote copy for brands like Rolls Royce. He was one of the greatest direct response copywriters who ever lived. And most people who claim to be seniors and rate others' emails don't even know him. Anyways, Schwartz says longer copy almost always beats short copy. not because long is better. But because the copy needs to be as long as the job requires. If your reader is cold and doesn't know you, you cannot close them in 180 words. You haven't built enough. You haven't earned enough trust for them to take action. So forget the 180 word rule. seriously. Emails aren't just sales tools. They're connection tools. and connection takes more than a tweet. But here's the thing that changed everything for me even more than that. I realized my copy wasn't even the real problem. My market was. Because it doesn't matter how good your email is if you're sending it to the wrong person.

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