So before u even read anything, I want to make this clear. It's not an email and it's not perfect, just some tips for my beginner buddies... Okay, so when i first joined this community i was totally lost. Like, genuinely had no idea what i was doing. So I did what every beginner does. opened ChatGPT, typed something like "write me a cold email for a copywriting client" and copy pasted whatever it gave me. It sounded like a LinkedIn bio was written. Then I threw it in the review channel and got the same 3 pieces of feedback every single time: "too long." "Add more curiosity." "make it shorter." So I made it shorter. Then shorter again, like an idiot. Then so short and so "curious" it genuinely made zero sense (And i know you are doing the same). Like I sent emails that were basically riddles. Nobody knew what i was offering or why they should even care. And somewhere in that process i started asking myself... is under 180 words actually backed by anything, or did someone just say it and everyone started repeating it? Because I had been reading Breakthrough Advertising by Eugene Schwartz. And if you don't know who that is, he wrote copy for brands like Rolls Royce. He was one of the greatest direct response copywriters who ever lived. And most people who claim to be seniors and rate others' emails don't even know him. Anyways, Schwartz says longer copy almost always beats short copy. not because long is better. But because the copy needs to be as long as the job requires. If your reader is cold and doesn't know you, you cannot close them in 180 words. You haven't built enough. You haven't earned enough trust for them to take action. So forget the 180 word rule. seriously. Emails aren't just sales tools. They're connection tools. and connection takes more than a tweet. But here's the thing that changed everything for me even more than that. I realized my copy wasn't even the real problem. My market was. Because it doesn't matter how good your email is if you're sending it to the wrong person.

hey fellow buddies, Just like last time i m back with some new value and i think beginners really need this. feels like a cheat code to me btw. Anyways, so today i was just scrolling through the community (which i usually don't) and i saw someone asking for help saying their CTAs are not converting and they needed help. and honestly, as i expected, the comments were the usual stuff: "add urgency" "tell them what happens if they don't buy" "be more specific" like look i'm not saying those are wrong. For SOME people, that works. But the guy asking already probably saw the same advice on three different YouTube videos before posting here. So today i'm going to give you something different. Something that actually works at a level most people here haven't touched yet. i call it Apples to Oranges.(and it's the origional name btw) and before you say you've heard this name somewhere, yeah Alex Hormozi talks about it too. and before him, Claude Hopkins, one of the original godfathers of advertising, was doing the same thing back when he was writing copy that literally moved products from unknown to number one in their market. So it's not some YouTube guru stuff. A man who got paid the equivalent of millions a year just to write ads in the 1900s. So what is it. most people when they write a CTA or frame their offer, they compare their product to a similar product. which is basically APPLES to APPLES. "our supplements have XYZ and the other brands don't" "we're better than competitor A because of this" and the reader's brain goes... okay so which brand do i pick?. now i have to research and compare and think. you just created work for them! or even worse, people throw in fake urgency: "only 25 spots!" "window is closing!" "you'll never see this price again!" and the reader has seen that line 47 times this week and they just scroll past it. so here's what Apples to Oranges actually means. instead of comparing your product to a similar product, you compare it to something completely different.

i've been writing a lot of letter and i recognised myself that my CTA is not good enough and ive tried to make it better. but it couldnt be done

https://docs.google.com/document/d/140r1EfC_ZOIEOweZam4CYHlDJWOGecJHV8gbTNcxAGQ/edit?usp=sharing Please read this email and provide your feedback🙏

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