The Bundle Strategy for Predictable Revenue
Hey Beauty Bosses! One of the big questions we always get is about predictable revenue. I keep seeing variations of this concern: - “How do I create consistent, predictable sales so my brand doesn't fade out?” - “What's the strategy for scaling from early traction to $1,000/day consistently?” - “How do I go from random sales here and there to steady income?” - “I need a step-by-step to get to the million dollar brand.” I get it. Making one sale feels great. Making ten sales feels even better. But waking up not knowing if you'll make $0 or $500 today? That's stressful. Here’s what most people get wrong about consistent revenue: You don't need more traffic. You need higher order value. Let me show you the math Most BeautyBoss members start by selling single products: - A $37 tallow balm here - A $42 serum there To hit $3,000/month, you need about 80 sales at $37 each.That’s roughly 3 sales per day. Every single day. No breaks. Now here’s the problem: if you have an off day, miss a few posts, or your ad stops performing...👉 Your income drops instantly. You’re on a hamster wheel. But there’s a better way… One of our members, Stephen, figured this out early. Instead of selling single products, he bundles them together: - Takes 3 tallow balms that would retail individually for $279 - Bundles them for $99 - Customers see they're saving $180 → they buy immediately Stephen's average order value? Over $100 instead of $37. Here’s the math again - To hit $3,000/month selling single products at $37 = 81 sales needed - To hit $3,000/month selling bundles at $100+ = 30 sales needed That’s less than ONE sale per day to hit $3,000/month. And it gets better… Because Stephen is moving higher-value orders, he can afford to run ads profitably: - CAC = $17 - On a $37 sale → tight margins - On a $100+ sale → profit machine Stephen is now doing around $100,000 per month.Same products. Different strategy. Here’s what bundles do for your business: ✔ Higher perceived value – Customers think they're getting a deal✔ Higher AOV – You make more per transaction✔ Better margins – You can afford ads and still profit✔ More revenue – Fewer customers needed to hit your goals✔ Predictable income – Your numbers become more stable