My wife @Katie Manzanares and I launched a home cleaning business from scratch. Zero clients. Zero reputation. Zero certainty it would work. I want to tell you the story behind the story — because inside it is the exact thing most cleaning business owners never figure out. It started with a bad clean. One of our first jobs — a move-in clean I quoted at $200, expecting 4 hours. Katie was there for 8. The next morning, the client sent photo after photo. Final message: "Was she even here?" She refused to pay. And I had to tell Katie she was bad at cleaning. But Katie didn't get bitter. She went back into the next home. She got better. That moment taught me something I still believe today: A business will never outgrow the personal skills and leadership of its owner. ________________________________________________________________________________________________ Then came Alliah. A cleaner on our team. After dinner with her one night, I wrote in my notebook: "Alliah is a superstar in the making." We offered her a role in the office. She hesitated — her clients loved her. Then Katie said something that changed everything: "Right now you impact 10 clients a week. In the office, you'd impact over 100." She was in. Within months she was doing the work of three people. By 2025 — she was taking home $100,000 and running a $1.5M business without Katie and I even being in Montana. _________________________________________________________________________________________________ Then there's @Jessica Van Hoffen and @Lucas Van Hoffen 10 years in the cleaning business. Just paid another coach $10,000. In that time their revenue went from $20K/month… down to $13K/month. They came to me for help. I said no. They came back. I said yes. 114 weeks of weekly one-on-one coaching later… Their business hit nearly $1.1M in revenue in 2025. They made more in profit last year than they made in total revenue when we started.

The way you run your relationship at home is the exact same way you run your business. Same strengths. Same blind spots. Same patterns. Let me explain what I mean. 12 years ago, my wife Katie and I ended our anniversary night asking a question most couples only think but never say out loud: "Am I with the wrong person?" That night almost finished us. Instead, it became the moment that changed everything — because we made a decision most couples never make. Instead of avoiding the friction... we decided to confront it. Hard conversations. Weekly check-ins. Clear ownership of responsibilities. Not romantic feelings — proven systems. Here's what I've realized after 12 years of doing this work, both in our marriage and with cleaning business owners: Most businesses under $1M are running exactly like a struggling relationship. Fires everywhere. No clear ownership. Avoiding the hard conversations. Managing the same problems over and over. You're not stuck because you're not working hard enough. You're stuck because you're running your business on feelings instead of proven systems. Katie and I developed something called The Partnership Test — 1–10 framework for how people show up, in relationships and in business. - A 6/10 avoids problems - A 7/10 reports problems - An 8/10 solves problems - A 9/10 prevents problems - A 10/10 creates momentum Most cleaning business owners I talk to are 6s and 7s. Smart, hardworking — but reactive. Always putting out fires. Never getting ahead of them. The question that changed everything for Katie and me? We stopped asking "why isn't my business working?" And we started asking "what kind of owner am I showing up as?" That's why I offer FREE Gameplan Calls to home cleaning business owners. This is not a sales call. You literally cannot give me money on this call. It's a focused conversation to: → Get brutally honest about where you actually are → Get clear on where you want to go → Map out the exact systems to close the gap

1️⃣ Where is your cleaning business located at? 2️⃣ What are you looking for in this group? 💠This group is for educational and informational purposes only. 💠Content shared in this community does not constitute financial, legal, or professional advice. 💠We make no guarantees regarding business growth, revenue, income, or results. 💠Any examples, strategies, or experiences shared are illustrative only and are not promises of future performance. 💠Individual results will vary based on effort, experience, market conditions, and personal business decisions. 💠By participating in this group, you acknowledge that you are solely responsible for your business decisions and results and agree that Home Cleaning Coaching is not liable for any outcomes resulting from the use of information shared in this community.