Mar 12 (edited) • General discussion
5 years ago, I made a bet...
Zero clients. Zero reputation. Zero certainty it would work.
I want to tell you the story behind the story — because inside it is the exact thing most cleaning business owners never figure out.
It started with a bad clean.
One of our first jobs — a move-in clean I quoted at $200, expecting 4 hours.
Katie was there for 8.
The next morning, the client sent photo after photo.
Final message: "Was she even here?"
She refused to pay. And I had to tell Katie she was bad at cleaning.
But Katie didn't get bitter. She went back into the next home.
She got better.
That moment taught me something I still believe today:
A business will never outgrow the personal skills and leadership of its owner.
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Then came Alliah.
A cleaner on our team. After dinner with her one night, I wrote in my notebook:
"Alliah is a superstar in the making."
We offered her a role in the office. She hesitated — her clients loved her.
Then Katie said something that changed everything:
"Right now you impact 10 clients a week. In the office, you'd impact over 100."
She was in.
Within months she was doing the work of three people.
By 2025 — she was taking home $100,000 and running a $1.5M business without Katie and I even being in Montana.
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10 years in the cleaning business. Just paid another coach $10,000.
In that time their revenue went from $20K/month… down to $13K/month.
They came to me for help.
I said no.
They came back.
I said yes.
114 weeks of weekly one-on-one coaching later…
Their business hit nearly $1.1M in revenue in 2025.
They made more in profit last year than they made in total revenue when we started.
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Started from zero in June 2023.
18 months in — stuck at $20K/month.
I coached them live, for free, in front of our entire community.
15 weeks later — they hit $40K/month.
We liked their business so much, we bought it.
Last month, that location hit a personal record of $55,000 in a single month.
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Here's what I want to ask you:
👇 Which character in this story are you?
Are you Katie — still figuring out how to get better?
Are you Tyler and Kellan — stuck at $20K, needing someone to believe in you and show you the path?
Or are you Jessica and Lucas — you've been at this for years, been told no, hit walls, but you still believe there's more?
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Every single person in this story started in the same spot.
Zero clients. Zero certainty. Just a decision.
If you're ready to write your own chapter — I want to help.
👉 Book a free Gameplan Call below.
We'll get on a call, look at exactly where you are, and map out what it would actually take to build your million-dollar cleaning business.
No pitch. No pressure. Just a real conversation.
Drop a comment below or click the link to grab a time. ⬇️
The only question is — do you have the courage to commit?
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12 comments
5 years ago, I made a bet...
skool.com/building-a-1m-cleaning-biz-5911
This is a group for home cleaning business owners looking to build a million dollar business.
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