i locked myself in the basement until i became rich
growing up, i was that kid at school who had to pack his lunch because he couldn't afford food at the school cafeteria. and i always thought: "I'm just poor and there's nothing i can do about it. Having money is for rich people, not me." but in my 20's i started seeing 100's of success stories of people who went from broke to rich. and i slowly started to believe it was possible for me, too. i didn't know HOW... but i figured: "if THEY can do it... so can i." so i shaved my head, closed the windows, locked the doors, and went ALL-IN on growing my business. i studied the GOAT's daily and put in 16 hour work days trying to emulate their success. i saw no sunlight for weeks. the 4 things that made the biggest difference in actually making me more money? NOT A LOGO. NOT A WEBSITE. NOT A LEGALIZED LLC. NOT A FANCY CAMERA. those 4 were all complete time wasters. absolutely useless. here were the real 4: 1) a KILLER niche'd down no brainer offer. "i help vegans make $2,500+/month with coaching, courses, ebooks, freelancing and affiliates" which evolved into: "i help coaches make $10,000+/month by giving them 2 days of 1 on 1 hand holding to set everything up with them + i give them 3 months of group calls for ongoing support and polishing to make sure they're set for life." that offer crushed so hard. it still does. 2) a simplified sales machine. content --> conversations --> client success. all of my client successes then became part of my content and the machine fed itself. 3) more LONG FORM content. initially i was obsessed with the cheap dopamine and instant gratification of putting out short form content. i loved all the 'likes' and 'comments'. but the short form never converted to sales. it wasn't until i went all-in on long form, super helpful videos that i actually started getting calls booked and making sales.