growing up, i was that kid at school who had to pack his lunch because he couldn't afford food at the school cafeteria.
and i always thought: "I'm just poor and there's nothing i can do about it. Having money is for rich people, not me."
but in my 20's i started seeing 100's of success stories of people who went from broke to rich.
and i slowly started to believe it was possible for me, too.
i didn't know HOW...
but i figured: "if THEY can do it... so can i."
so i shaved my head, closed the windows, locked the doors, and went ALL-IN on growing my business.
i studied the GOAT's daily and put in 16 hour work days trying to emulate their success.
i saw no sunlight for weeks.
the 4 things that made the biggest difference in actually making me more money?
NOT A LOGO.
NOT A WEBSITE.
NOT A LEGALIZED LLC.
NOT A FANCY CAMERA.
those 4 were all complete time wasters. absolutely useless.
here were the real 4:
1) a KILLER niche'd down no brainer offer.
"i help vegans make $2,500+/month with coaching, courses, ebooks, freelancing and affiliates"
which evolved into: "i help coaches make $10,000+/month by giving them 2 days of 1 on 1 hand holding to set everything up with them + i give them 3 months of group calls for ongoing support and polishing to make sure they're set for life."
that offer crushed so hard. it still does.
2) a simplified sales machine.
all of my client successes then became part of my content and the machine fed itself. 3) more LONG FORM content.
initially i was obsessed with the cheap dopamine and instant gratification of putting out short form content. i loved all the 'likes' and 'comments'.
but the short form never converted to sales.
it wasn't until i went all-in on long form, super helpful videos that i actually started getting calls booked and making sales.
4) dream team assembly.
i was working 16 hours/day and starting to plateue.
i needed to hire a closer + an appointment setter.
but how?
i just asked around! "hey <friend name>, i'm looking for a <role>, do you know anyone who'd be good?"
once i landed my closer/appt setter, i was freed me up to do more of what i loved while still benefiting from making sure all the important stuff (dm's/calls) still got done!
and when i combined my no brainer offer with a simple sales process and a ton of long form helpful content and a dream team, i made millions of dollars with ease.
people who knew me from high school couldn't believe it because they always saw me as "the poor guy who couldn't afford to buy lunch at the cafeteria"
if you want to succeed as badly as i did and you're willing to lock yourself in your basement for weeks and see no sunlight, consider getting my personal 1 on 1 help like i've given so many of these people. just DM me: "HELP" to see how I can help.